Articles tagged with: Mobile Entertainment Forum and Ringback Tones

Piracy Affecting Indian Ringtone Market

The Mobile Entertainment Forum (MEF) believes the Indian mobile entertainment market is creating the foundation for a successful ad-funded mobile entertainment environment. With a burgeoning mobile content market driven by personalisation and ringback tones, the introduction of 3G will pave the way for rich-media mobile entertainment services to be delivered to the mass market and encourage spend in the marketÃ's nascent mobile advertising industry to shift from banners ads and messaging onto music and games.  more

Related Tags: driving, mobile-games, mobile-advertising, mobile-content, India