Articles tagged with: Mobile Entertainment Forum and Customer Care

Reports and Revenue Leakage... Inevitable Evils?

The Mobile Entertainment Forum recently indicated that mobile media providers are losing as much as 10 percent of gross revenues due to inconsistent and inaccurate content sales reporting. One out of two respondents stated that they receive as many as 50 different types of reports, so is it surprising that 42 percent stated that their reports are inaccurate? Mark Denton, director of product management, Valista, questions whether or not this is an inevitable part of the mobile business or whether all members of the value chain can take steps to improve these overwhelming statistics.  more

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