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Articles tagged with: Mobile Data and Wap
Mobile Banking is Emerging as a New Revenue Stream for Mobile Operators
Mobile banking is a budding service in Latin America and is expected to catch on in countries such as Chile, Brazil, and Argentina, where the economic and political condition is relatively stable. Success in the mobile banking market will help mobile operators shore up their average revenue per user (ARPU) even when the mobile voice traffic slows down. more
Related Tags: sim, sms, arpu, itu, ovi, personal, mobile-banking, latin-america, Chile
Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off
The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. more
Related Tags: sms, social-networking, rsa, rcom, personal, mobile-advertising, mobile-internet, 3, weather, coupons
Growth of Mobile Content Services to Increase ARPUs for LatAm Operators
Mobile content services have been catching on fast in Latin America and were responsible for 3.1 percent of the total mobile telephony revenues in 2007. In the same year, the number of mobile content users reached 57.1 million or 31.1 percent of the total number of mobile subscribers. While mobile music continues to be the most in-demand service among end users, games and video will gradually gain in popularity. more
Related Tags: mobile-messaging, mobile-music, mobile-content
Telefonica Announces Global Mobile Advertising Alliance
Telefƒ³nica is to launch a single global platform to deploy advertising on mobile phones through a world-wide deal with Amobee Media Systems. Telefƒ³nica says that it aims to provide a single point of contact for agencies and advertisers wishing to buy, deploy and monitor campaigns across all mobile channels for its 170 million customers. more
Related Tags: mms, mobile-advertising
ClearSky Signs Multi-year Agreement for Hosted Mobile Content
ClearSky Mobile Media has signed a new long term contract with Guamcell to deploy its suite of wireless content and data services. Guamcell, located in Tamuning, Guam is the first carrier that simultaneously operates both GSM and CDMA networks to implement ClearSky's suite of services. more
Related Tags: mms, guamcell, Guam
46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007
46.1 million mobile data users in the USA used mobile search functions in the third quarter of 2007 according to a report released today by The Nielsen Company examining the mobile search behavior of wireless subscribers. more
Related Tags: mobile-search, nielsen, USA
UK's New Mobile Billing Platform Reducing Customer Complaints
UK based mobile billing supplier, Bango has reported positive key performance indicators, based on an analysis of the first million transactions the company has processed since the launch of Payforit in the UK mobile market earlier this year. 92% of transactions were completed successfully with an error rate of less than 1%. And with refund levels at below 0.01%, there was a significant reduction in the need for expensive customer care. more
Related Tags: bango, customer-care, mobile-data-association, mobile-billing, interoperability, UK
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