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Articles tagged with: Mobile Coupons
Mobile Coupon Redemption Value to Approach $6bn Globally by 2014
Consumer usage of mobile coupons are forecast to generate close to $6 billion globally in retail redemption value by 2014. Juniper Research however cautions that user apathy amongst the wider public, as well as lack of willingness to change and learn a new method of making financial transactions are potential stumbling blocks. This is despite NFC trial results which show very high levels of user acceptance. more
Related Tags: life
Mobile Money Saving Coupons to Increase by 30% During the Next Two Years
Mobile Coupons are expected to be one of the biggest winners of the current global recession. Juniper Research forecasts that the redemption value of mobile coupons will increase by over 30% by 2010. more
Related Tags: intel, juniper-research, eu, ict, personal, coupons
Promotional Coupons Sent via Mobile Phones to Exceed 200m Users by 2013
Coupons delivered and redeemed via mobile phones are forecast to be used by some 200 million mobile subscribers globally by 2013, according to a new study by Juniper Research. more
Related Tags: juniper-research, sms, nfc, coupons
Operators Need to Look at the Bigger Picture for NFC
Much has been made of the market for mobile payments and ticketing services using NFC; but is there more to the market for NFC-enabled services than this? IMS ResearchÃ's latest reports on NFC ICs and Mobile Wallet Services see good potential for multiple new revenue streams, supported by a long trail of NFC-based applications but they are at risk if the operators are unable to agree a suitable business model with their new financial partners. more
Related Tags: nfc, mobile-payments, edge, eu, ims, coupons
Retailers to Send up to 3 billion 'Mobile Coupons' to Phone Users by 2011
New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. more
Related Tags: juniper-research, nfc, near-field-communication, laser, coupons, USA
Advertisers Deploying Mobile Coupons as Consumer Interest Grows
JupiterResearch has found a growing segment of consumers totaling 30 percent is interested in receiving coupons on their cell phones, although at one percent, adoption remains low. During the next year, more advertisers are expected to tap this interest using mobile coupons or promotions, although anticipated growth will remain in single digits. In order to be truly successful, however, such mobile tactics must focus on highly relevant offers, deliver value, manage frequency, and give the consumer control. more
Ad-Funded Mobile Games Trial Completed in Israel
Israel's largest mobile operator Cellcom has announced today the completion of its first ad-funded mobile games service powered by innerActive technology. The new innovative service showed results of 44% Click-Through-Rate (CTR) and 19% Acquisition Rate for Mobile Advertising Campaigns. more
Related Tags: mobile-games, mobile-advertising, tetris, cellcom, coupons
Coke pulls off SMS campaign success in China
Coke-Cola recently concluded its first truly national SMS-based "Coke COOL Summer " promotion in China. "The Coke Cool Summer SMS contest " during the months of Jul/Aug 2002 was an interactive contest offering 1 years free supply of Coke & new Siemens mobile phones as prizes everyday. To win users had to correctly guess the highest temperature in Beijing everyday. To make the contest more exciting subscribers were sent the previous days high temperature as a indicator. more
Related Tags: shanghai, coupons