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Articles tagged with: Mobile Commerce
Third of Brits have Tried Mobile Commerce - Didn't Like It
A consumer study of mobile commerce habits from Art Technology Group (ATG) reveals that 38% of UK consumers have tried to shop online from their mobiles, but 28% of those who have tried it find it a difficult way to shop. The results reveal that while consumer interest is rising, mobile operators and handset operators need to work together to address concerns for m-commerce adoption to rise. more
Related Tags: mobile-shopping, three, security, UK
Telecom Italia to Enable Mobile Payments from 2010
Telecom Italia has announced that it will start supporting payments via mobile phones from next year in association with the Italian Movincom Consortium. more
Related Tags: telecom-italia, mobile-payments, security, Italy
Sybase And IBM Collaborate on Mobile Commerce Opportunities
mCommerce service provider, Sybase says that it has entered into a global agreement with IBM to target the mobile commerce opportunity with both hosted and on-premise solutions in developed and emerging markets. more
Related Tags: sybase-365, ibm
Mobile Operators Turn to Direct Top-up to Counter Declining Prepaid ARPU
The implementation of a direct operator top-up strategy can bring double digit revenue gains and reduced costs, claims a study commissioned by electronic payments vendor, Vesta Corp. Given the size of the prepaid market in Western Europe, this can equate to hundreds of millions of Euros annually, adds the report. Direct operator top-up channels include all operator-managed top-up channels that rely on electronic transactions outside a retail environment, such as the operator's website, IVR and handset applications. more
Malaysia's Celcom Orders USSD Based Mobile Money Service
Malaysian mobile network operator, Celcom has ordered a mobile money service based on USSD (Unstructured Supplementary Service Data) from Sybase 365. USSD is an 'instant messaging type' phone service with quick response times. USSD is similar to SMS, but unlike SMS, USSD transactions occur only during the session and have no store-and-forward capability. more
Related Tags: celcom, sybase-365, mobile-banking, ussd, Malaysia
New Mobile Payment Service Launched in Canada
Canadian mobile payment vendor, EnStream has launched a money transfer service, Zoompass that gives customers a fast and convenient way to send and receive money securely using their mobile phone. EnStream is jointly owned by Bell Canada, Rogers and Telus - Canada's three leading wireless operators. more
Related Tags: enstream, mobile-banking, bell--canada, rogers, telus, bell, interoperability, Canada
Telefonica Rolls Out Mobile Advertising in Spain
Mobile advertising agency, Amobee Media Systems says that it has launched mobile advertising for Telefónica in Spain. The move is part of the companies' global alliance announced in June 2008. more
Related Tags: telefonica, amobee-media-systems, mobile-advertising, Spain
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, mobile-advertising, admob, rim, comscore, app-store
Non-NFC Mobile Commerce Transactions to Total $1.6 Billion in 2009
According to new data from ABI Research, in 2009 the value of mobile commerce transacted via non-NFC (non-Near Field Communication) methods will total $1.6 billion, while mobile commerce conducted via NFC will be minimal. more
Related Tags: amazon, sms, smartphone, nfc, near-field-communication, itu, lte, abi-research
Contraction in Migrant Workers Impacts Mobile Money Transfer Market by 50%
A new study by Juniper Research indicates that the mobile money transfer market will be particularly vulnerable to the effects of the global recession. The rapidly changing economic downturn is forecast to have an immediate impact on the gross value of mobile money transfers, with the market in the worst case scenario reaching $73bn by 2011. This is some 50% less than previously forecast, although strong growth overall is still expected in the long term. more
Related Tags: juniper-research