Articles tagged with: Mobile Billing and Social Networking

Bango Publishes Benchmarking Data for Mobile Advertisers

UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns.  more

Related Tags: sony-ericsson, bango, analytics, bluetooth, ran, mobile-advertising, sony, wap

Growing pains for mobile billing in South Africa

Mobile billing is coming of age but not without some growing pains. It opens up the world of micro-payments yet consumers are paying extra for download costs, even when unsuccessful, and they are unable to get refunds.  more

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