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Articles tagged with: Mobile Billing
UK mobile content providers profit from booming US market
UK based mobile billing supplier, Bango says that the lure of the growing US mobile market is proving to be rewarding for many of the UK's mobile content brands. UK market leaders including Flirtomatic, Mobile Streams and Animation FC have all launched in the US and are profiting from the availability of mobile search and advertising inventory along with mobile web payments covering both on-bill and credit cards to maximize revenues. more
Related Tags: bango, mobile-streams, hotspots, billing, base, mobile-content, three, wap, USA
Wi-Fi Usage by Smartphones Impacting Mobile Content Revenues
Mobile billing service provider, Bango has warned that over 20% of people visiting web sites to purchase content using their mobile phones are now connecting via Wi-Fi. The firm says that this presents a major challenge to both content providers and operators as these mobile visitors are unrecognized by the networks, making it difficult to sell and market mobile services to them and hence impacting mobile content revenues. more
Related Tags: bango, analytics, wi-fi, smartphone, chipsets, windows, billing, mobile-content, google-android, bandwidth
Mobile Billing Vendor Lures Exec from Rival Firm
Bango's director of New Business Development, Marc Saulino has moved over to rival mobile billing vendor, Billing Revolution to take up a similar role as VP of Business Development. In his new role, Mr. Saulino will oversee sales of the company's technology platform, new customer relationships, and business development efforts globally. more
Related Tags: sim, bango, billing
iPhone: Not a top 20 handset for browsing and buying on the mobile web
According to statistics released by mobile billing and analytics firm, Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone still sits outside the top 20. The Bango Top 20 handset list, based on Bango's February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. more
Related Tags: google, sony-ericsson, nokia, iphone, bango, analytics, samsung, tim, wind, ericsson, ovi, rim, mobile-internet, billing, mobile-content
Bango reports four-fold increase in WAP billing in the USA
In the last three months, mobile billing vendor, Bango says that it has seen a four-fold increase in the number of WAP transactions in the USA, as content providers choose to sell their content using its mobile billing relationships with AT&T, Sprint Nextel and Virgin Mobile. This reflects a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a superior and safer consumer experience. more
Related Tags: sms, bango, sprint-nextel, virgin-mobile, premium-sms, sprint, nextel, billing, wap, USA
US appetite for mobile web surfing expected to surpass UK this month
Mobile web data released by mobile billing vendor, Bango confirms that mobile web usage is not only gaining traction in the United States but soon will surpass the UK, where consumers have accessed the Internet from phones for years. more
Related Tags: bango, wall-street-journal, billing, USA
Bango Launches Mobile Billing Service in South Africa
UK based mobile billing supplier, Bango has announced it is now processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango's mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. more
Related Tags: bango, analytics, mtn, billing, wap, South Africa
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bango, analytics, bluetooth, ran, mobile-advertising, sony, wap
Carriers to Make $8 Billion From Off-Portal Content in 2011
New research from mobile billing provider, mBlox predicts that within three years, carriers will more than double their revenues from off-portal entertainment. The research shows that carrier revenues will grow to $8 billion by 2011 compared to $3 billion in 2007 due in large part to providing value added and enabling services to off-portal publishers. more
Related Tags: privacy, mobile-advertising, mblox, wap
Vodafone UK moves to the top spot in off-portal sales
Looking back over 2007, UK based mobile billing provider, Bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, Bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers. more
Related Tags: bango, mobile-advertising, vodafone-uk, premium-sms, wap, UK