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Articles tagged with: Mobile Advertising and Wap
Polish Operator Deploys WAP Portal Advertising
Polish mobile network operator, Play is to deploy a mobile advertising platform provided by Mobixell. Play and Mobixell have already trialled the new advertising service on Play's WAP portal. more
Related Tags: play, mobixel, Poland
Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off
The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. more
Related Tags: sms, mobile-data, social-networking, rsa, rcom, personal, mobile-internet, 3, weather, coupons
Telefonica Announces Global Mobile Advertising Alliance
Telefónica is to launch a single global platform to deploy advertising on mobile phones through a world-wide deal with Amobee Media Systems. Telefónica says that it aims to provide a single point of contact for agencies and advertisers wishing to buy, deploy and monitor campaigns across all mobile channels for its 170 million customers. more
Related Tags: mms, mobile-data
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bango, analytics, bluetooth, ran, sony, mobile-billing
Carriers to Make $8 Billion From Off-Portal Content in 2011
New research from mobile billing provider, mBlox predicts that within three years, carriers will more than double their revenues from off-portal entertainment. The research shows that carrier revenues will grow to $8 billion by 2011 compared to $3 billion in 2007 due in large part to providing value added and enabling services to off-portal publishers. more
Related Tags: privacy, mblox, mobile-billing
What Were China's 600 Million Mobile Users 'Searching' For Last Year?
The Chinese mobile search engine, mInfo is releasing some key search statistics that shed light on real user behavior and the state of the sector in the world's largest wireless phone market. Although some new players entered the market in 2007, there was also a shake out of the less competitive firms who focused solely on WAP for delivering their services. The delays in 3G license issuance and network deployment combined with new carrier data pricing/access policies have caused considerable strain on these firms as active WAP users actually decreased from 2006 levels. Fortunately, users found alternative means of accessing the information they needed. According to iResearch, the number of mobile search users grew to 61 million by the end of 2007, and is forecasted to reach 117 million by 2008 and to over 200 million by 2010. more
Related Tags: mobile-search, minfo, China
Vodafone UK moves to the top spot in off-portal sales
Looking back over 2007, UK based mobile billing provider, Bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, Bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers. more
Related Tags: bango, vodafone-uk, premium-sms, mobile-billing, UK
Vodafone and Telefonica Take Stakes in Mobile Ad Agency
The mobile advertising group, Amobee Media Systems has announced that both Vodafone and Telefonica have made minority investments in the company, joining Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development. more
Related Tags: mobile-messaging, pyramid-research, telefonica, amobee-media-systems
Mobile Ad Revenues Expected to Reach $5.08 Billion by 2012
Local Mobile Search, an advisory service of Opus Research, has released research forecasting that U.S. and Western European mobile advertising revenues will reach a combined US$5.08 billion by 2012, up from an estimated US$106.8 million at year end 2007. The USA is anticipated to drive roughly $2.3 billion of the total, while European markets will see revenues approaching $2.8 billion within the forecast period. The figure represents a compound annual growth rate (CAGR) of 116 percent for the combined regions. more
Related Tags: microsoft
Off-deck Mobile Content Translates into Market Opportunities for Connection Aggregators
Growth in off-deck mobile content markets in the USA is directly translating into increased revenues for the connection aggregators, who apart from providing connectivity also help in various other processes to enable off-deck content distribution and billing. Being a back bone to the expanding off-deck mobile content market, these connection aggregators are poised for simultaneous growth. more
Related Tags: mms, compete, USA