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Articles tagged with: Mobile Advertising and Verizon Wireless
Microsoft Announces New Mobile Advertising Partners
Microsoft announced that several major European mobile publishers and network operators have chosen Microsoft as their mobile advertising partner. The announcement builds on the acquisition of ScreenTonic and the roll out of advertising opportunities on Microsoft's owned and operated mobile services. more
Related Tags: orange, microsoft, eu, mobistar, verizon, mobile-search
Microsoft Wins Mobile Search Deal with Verizon
Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. more
Related Tags: google, microsoft, smartphone, smartphones, verizon, mobile-search, nielsen, display, mobile-web,
AOL to Manage Mobile Ads for Verizon Wireless
Verizon Wireless has tapped internet firm, AOL to manage its advertising inventory on its online and mobile websites. Under the terms of the agreement, Verizon will leverage Platform-A's sales capabilities for all of Verizon's online inventory and a majority of Verizon's mobile inventory. In addition, Platform-A will be the only sales organization that can represent Verizon's inventory in the marketplace and guarantee placement within the Verizon network. more
Related Tags: verizon, aol, mobile-web,
Google, Sprint Pact Could Heat Up Wireless War"
NEW YORK -(Dow Jones)- Google's deal to offer its mobile services over Sprint Nextel's planned WiMax network points to a possible alliance that could challenge the top wireless carriers. more
Related Tags: at&t, clearwire, abi-research, walled-garden, gartner, fcc, wimax,, federal-communications-commission, good-technology, email, titan
Mobile Advertising to Hit $14 Billion by 2011
Advertisers will spend US$1.4 billion on mobile media this year, rising to US$14.4 billion by 2011, according to the new Strategy Analytics report. Strategy Analytics predicts that mobile media advertising will account for a fifth of global spending on Internet advertising by 2011. more
Related Tags: analytics, strategy-analytics, yahoo, aol
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