Articles tagged with: Mobile Advertising and Telefonica O2

O2 Germany Offers Demographic Targetting for Mobile Adverts

O2 Germany says that it is expanding its mobile advertising services to enable target group specific placement of advertising messages to boost conversion rates. Based on the anonymised classification into gender, age, residence, fields of interest and type of mobile phone user messages are adapted to target groups to ensure that no one receives unwanted advertisements. As a result, ads are only distributed to customers who have explicitly agreed to receive messages.  more

Related Tags: o2-germany, Germany

UK Operators to Define a Common Standard for Mobile Advertising Reports

The GSM Association (GSMA) announced that the UK's five network operators, Vodafone Group, Telefonica O2 Europe, T-Mobile, FT-Orange Group and Hutchison 3G, have formed a working group to define common metrics and measurement processes for mobile advertising as part of the GSMA's Mobile Advertising Programme.  more

Related Tags: orange, gsm-association, o2, telefonica, hutchison, gsma, UK