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Articles tagged with: Mobile Advertising and Smart
Yahoo! Boosts Mobile Advertising Services
Yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying Yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together Yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, Yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages. more
Related Tags: yahoo, partner, display
Top 20 handsets Represent 43% of Mobile Advertising Inventory
Mobile advertising agency, Millennial Media has announced the launch of a monthly Scorecard for Mobile Advertising Reach and Targeting (SMART). This monthly report will aim to detail relevant insights about the U.S. mobile advertising market by focusing on reach, targeting, impressions and handset information. more
Related Tags: , social-networking, edge, texas, ovi, iden, millennial-media, mobile-internet, USA
Mobile Messaging Revenues to Defy Economic Downturn
2009 will undoubtedly be a tough year for many global economies. However, despite uncertain forecasts, messaging company, Acision believes that the changing economic landscape will present many revenue opportunities for service providers. Based on the 2008/2009 New Year SMS figures alone, Acision predicts messaging and its associated revenues will continue to soar globally despite the economic downturn. more
Related Tags: sim-card, mms, mobile-messaging, sms, social-networking, roaming, arpu, twitter, ict, edge, driving, acision, outsourcing, mobile-broadband, personal, dongles, text-messages, 3, backhaul, billing, opex, laptop
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