Articles tagged with: Mobile Advertising and Play

Polish Operator Deploys WAP Portal Advertising

­Polish mobile network operator, Play is to deploy a mobile advertising platform provided by Mobixell. Play and Mobixell have already trialled the new advertising service on Play's WAP portal.  more

Related Tags: mobixel, wap, Poland

Social Networking Usurping Mobile Messaging as Communications Tool

Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device.  more

Related Tags: google, microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, admob, mobile-internet, facebook, USA