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Articles tagged with: Mobile Advertising and Mvno
Mobile Advertising Takes Off with Tier-1 Operators Adopting the Service
The ubiquity of mobile services and increasing uptake of various mobile data services and applications have provided mobile operators with new channels of communication and always-on connectivity to their target audience. With a mobile penetration rate of nearly 85 percent, the U.S. mobile operators have a customer base of almost 250 million waiting to be tapped for mobile advertising revenues. more
Related Tags: mobile-data, rsa, privacy, personal, mobile-internet, mobile-video, target,
Virgin Media Inks Mobile Advertising Deal
UK based Virgin Media - which operates both a cable network and MVNO - has announced that 4th Screen Advertising is to manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media using their ad-serving platform Mpression. 4th Screen will be working in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned, delivered & executed to maximum effect. more
Related Tags: virgin-media, virgin, 4th-screen-advertising, UK
Italian Mobile Communications: Market Ready to Face New Challenges
Italy has the highest 3G penetration in Europe and 3Italia achieved over 700,000 subscribers for its Mobile TV service by August 2007. Now iPhone is taking centre stage over the UMTS networks of mobile operators TIM and Vodafone. "This looks like it's a done deal and if it is the case, then it just goes to show that between the end of 2007 and the beginning of 2008 Italy has been a hotbed for mobile communications" says Frost & Sullivan Research Analyst Saverio Romeo. more
Related Tags: mobile-tv, mts, hsupa, ministry-of-communications, tim, umts, hsdpa, mobile-content, fastweb, research-and-development, health, auction, Italy
Over Half of Mobile Web Users Now Based Outside the UK-USA
Mobile billing provider, Bango has published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India. Today, 54% of people surfing the mobile web come from outside the US and Europe, highlighting the importance of well targeted mobile advertising that reaches the intended consumer profile. more
Related Tags: bango, analytics, free-mobile, mobile-web, virgin, mobile-analytics
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