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Articles tagged with: Mobile Advertising and Mobile Search
Uptake of Mobile Data Services Boost Prospects for the Mobile Ad Market
The increasing adoption of messaging, mobile Internet, mobile video, rich application, mobile search, and a multitude of available data services, which can also be used to serve up mobile ads, is driving growth in the U.S. mobile advertising and search market. The rapid addition of new data subscribers and the increasing frequency of mobile data usage are generating a newer inventory that is then open to monetization. Mobile advertising projects a unique and compelling value proposition that continues to generate strong interest from key stakeholders. more
Related Tags: USA
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to Yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that Yahoo is not the only firm Vodafone is talking to. more
Related Tags: google, t-mobile, eu, vodafone, o2, yahoo, vodafone-uk, instant-messaging, partner
Microsoft Announces New Mobile Advertising Partners
Microsoft announced that several major European mobile publishers and network operators have chosen Microsoft as their mobile advertising partner. The announcement builds on the acquisition of ScreenTonic and the roll out of advertising opportunities on Microsoft's owned and operated mobile services. more
Related Tags: orange, microsoft, eu, mobistar, verizon-wireless, verizon
Microsoft Wins Mobile Search Deal with Verizon
Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. more
Related Tags: google, microsoft, smartphone, smartphones, verizon-wireless, verizon, nielsen, USA
Why Google must expand into mobile, and why it will succeed
According to research just published by Screen Digest, Google's move into mobile will deliver major growth over the next five years. Screen Digest believes a push towards mobile is a crucial for the company, especially in the current economic climate. more
Related Tags: android, google, microsoft, smartphone, screen-digest, seven, operating-system
JumpTap Secures Over $26 Million in Series D Funding
Mobile search and ad agency, JumpTap says that it has closed a Series D round of funding in excess of US$26 million. The funding will be used to further develop JumpTapÃ's mobile search and advertising solutions and to continue expansion of its global ad sales and operations divisions to meet increased demand from advertisers. more
Related Tags: jumptap, new-york, USA
Mobile Search Adspend to Reach $2 Billion by 2013
Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers. more
Related Tags: mobile-tv, mms, juniper-research, walled-garden
Mobile Web 2.0 Revenues to Reach $22.4bn by 2013
The global market for Mobile Web 2.0 will be worth US$22.4 billion in 2013, up from US$5.5 billion currently, according to a new report by Juniper Research. Embracing social networking & User Generated Content (UGC), mobile search and mobile IM (Instant Messaging), Mobile Web 2.0 provides a framework for delivery of collaborative applications, further enhanced and contextualised via LBS (Location Based Services). more
Related Tags: juniper-research, social-networking, privacy, driving, lbs, mobile-im
Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013
Just as search became critical on the desktop, search will become increasingly important in the mobile space. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers through sponsored search opportunities. ABI Research believes mobile search advertising growth will be driven by this escalating array of options, as total search-related mobile advertising expands from $813 million in 2008 to $5 billion by 2013. more
Related Tags: google, abi-research, yahoo
Mobile Search Revenues to Reach $4.8 Billion by 2013
Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years as the relatively young mobile advertising market establishes itself. more
Related Tags: google, juniper-research, walled-garden
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