|
|
Articles tagged with: Mobile Advertising and Mobile Marketing Association
Majority of Brazilian Ad Agencies Working with Mobile Campaigns
According to a survey commissioned by the Mobile Marketing Association, 62% of the advertising agencies in Brazil stated they launched mobile marketing actions in 2010, and for 2011 this is expected to grow up to 87%. Surveyed agencies in Brazil said they are spending 4% of their budget with the mobile channel. more
Related Tags: Brazil
29% of European mobile consumers respond to mobile adverts they see
Research, commissioned by the Mobile Marketing Association (MMA) shows that, on average, 45% of European consumers noticed mobile advertising and of these, 29% responded to it. The research also showed that once people have responded to a mobile advert over a third (39%) continued on to make a purchase. more
U.S. Consumers More Likely to Respond to Location-Based Mobile Adverts
Nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners, according to a survey commissioned by the Mobile Marketing Association (MMA). Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a "map, navigation or some other mobile phone service that automatically determines your current location." more
Related Tags: location-based-services, lbs, mma, navigation, cell-phone,
Mobile Marketing Assoc Publishes Advertising Guidelines
The Mobile Marketing Association (MMA) has published its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others. more
Related Tags: asia-pacific, mms, verizon, driving, mma, dotmobi, global-mobile, mobile-web
Wireless advertising groups merge
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) are merging to create the Mobile Marketing Association (MMA). The two leading bodies in mobile marketing and advertising standards have formed the new organisation to consolidate efforts and resources in their goal to develop mobile advertising regulations. more
|
| |
|
| |
|
| |
|
| |