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Articles tagged with: Mobile Advertising and Mobile Content
3 UK to Sell Advertising on 3G Modem Sign-In Page
UK operator, Hutchison 3G UK (3 UK) is to start offering advertising on the welcome page that greets its 3G modem users. The "dashboard", which launches every time a user connects to the internet, will be visible to more than 1 million subscribers and receives more than 30 million impressions every month. more
Related Tags: hutchison-3g-uk, usb-modem, modem, UK
High Use of Mobile Phones at Home for Mobile Internet Browsing
Orange has published the results of a survey commissioned to reveal the role of mobile media usage within the broader media landscape. The report, Exposure 2 consists of independent qualitative and quantitative research, following a survey of more than 2,000 mobile media users from across all UK mobile networks. The survey focuses on consumer consumption of mobile media, and attitudes towards it when used as a marketing channel - particularly in comparison to other traditional and digital media. more
Related Tags: orange, sms, ict, itu, personal, mobile-internet, partner, coupons, UK
Economic Downturn Creates Opportunities for Mobile Advertising
Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason. A report from the research firm notes that as consumers will be spending more time at home, and looking for free and inexpensive entertainment and information, advertisers will require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. more
Related Tags: google, 3g, sim, eu, ict, personal
Advertising: An Emergent Stream of Revenues for the Mobile Industry
Mobile advertising could become a strong source of revenues for the mobile industry. The European mobile industry has extensively explored the use of advertising recently as a sustainable business model for mobile content, mobile messaging and other services. Despite being in the initial stage, these models have galvanised the industry. The level of confidence of the mobile communications and advertising industries in the potential of mobile advertising is very high. more
Related Tags: sms
Piracy Affecting Indian Ringtone Market
The Mobile Entertainment Forum (MEF) believes the Indian mobile entertainment market is creating the foundation for a successful ad-funded mobile entertainment environment. With a burgeoning mobile content market driven by personalisation and ringback tones, the introduction of 3G will pave the way for rich-media mobile entertainment services to be delivered to the mass market and encourage spend in the marketÃ's nascent mobile advertising industry to shift from banners ads and messaging onto music and games. more
Related Tags: driving, mobile-games, ringback-tones, mobile-entertainment-forum, India
Third of under 35 year olds receptive to idea of ad-sponsored mobile content
A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts. more
Related Tags: google, mobile-tv, mms, blyk, gfk, UK
Italian Mobile Communications: Market Ready to Face New Challenges
Italy has the highest 3G penetration in Europe and 3Italia achieved over 700,000 subscribers for its Mobile TV service by August 2007. Now iPhone is taking centre stage over the UMTS networks of mobile operators TIM and Vodafone. "This looks like it's a done deal and if it is the case, then it just goes to show that between the end of 2007 and the beginning of 2008 Italy has been a hotbed for mobile communications" says Frost & Sullivan Research Analyst Saverio Romeo. more
Related Tags: mobile-tv, mvno, mts, hsupa, ministry-of-communications, tim, umts, hsdpa, Italy