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Articles tagged with: Mobile Advertising and Mma
U.S. Consumers More Likely to Respond to Location-Based Mobile Adverts
Nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners, according to a survey commissioned by the Mobile Marketing Association (MMA). Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a "map, navigation or some other mobile phone service that automatically determines your current location." more
Related Tags: location-based-services, lbs, navigation, mobile-marketing-association, cell-phone,
Chinese Ad Agency Serves Over 2.3 Billion Mobile Adverts in H1 '08
Chinese mobile advertising agency, Madhouse says that it has served over 2.3 billion targeted mobile ad impressions using its MadServing system during the first half of this year, nearly five times the number of total impressions delivered in 2007. more
Related Tags: intel, mobile-video, madhouse, China
Mobile Marketing Assoc Publishes Advertising Guidelines
The Mobile Marketing Association (MMA) has published its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others. more
Related Tags: asia-pacific, mms, verizon, driving, mobile-marketing-association, dotmobi, global-mobile, mobile-web
Wireless advertising groups merge
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) are merging to create the Mobile Marketing Association (MMA). The two leading bodies in mobile marketing and advertising standards have formed the new organisation to consolidate efforts and resources in their goal to develop mobile advertising regulations. more
Related Tags: bt, mobile-marketing-association
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