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Articles tagged with: Mobile Advertising and Location Based Services
Mobile Location-Based Advertising estimated to be worth $8.5 billion in 2017
According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from EUR526 million in 2012 at a compound annual growth rate (CAGR) of 65 percent to EUR6.5 billion (US$8.5 billion) in 2017. more
Location-Based Adverts for Apple Apps that Can't Offer Them
PressOK Entertainment says that it has developed a local advertising platform for Apple iOS based games that evades Apple's ban on location based advertising in apps that don't offer a related location specific service. more
Related Tags: pressok-entertainment, apple, apple-ios
Global Location-Based Advertising Market to Reach $6.2 Billion in 2015
Location-based advertising will generate more than 60 percent of total location-based services revenue in 2015, according to a new report from Pyramid Research. more
Related Tags: lbs
Majority to Use Location-Based Apps for Holiday Shopping Season
Mobile phone users are expected to be increasingly seeking location media this holiday season according to a report by JiWire. The report, which examines Wi-Fi trends, mobile device usage and adoption in location media and mobile apps, found that nearly 90 percent of people are likely to use location-based services in the next several weeks for holiday planning and activities. more
Related Tags: lbs, os, mobile-apps, apps, europe, planning,
O2 UK launches location-based mobile marketing
Telefonica O2 has launched location-based mobile marketing services in the UK, enabling brands to deliver SMS and MMS to consumers in a more targeted manner than ever before. Starbucks and L'Oréal are the first brands on board for the six-month trial, which relies on consumers opting into the service to receive relevant messages dependent on their age, gender, interests and for the first time, their location. more
Related Tags: o2, connect, usa, UK
U.S. Consumers More Likely to Respond to Location-Based Mobile Adverts
Nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners, according to a survey commissioned by the Mobile Marketing Association (MMA). Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a "map, navigation or some other mobile phone service that automatically determines your current location." more
Related Tags: lbs, mma, navigation, mobile-marketing-association, cell-phone,
Evolving Landscape of Mobile Broadband in Asia
Asia's mobile subscriber total is expected to surpass 2 billion subscribers by 2012 when 63 percent of the regions' residents are expected to own a mobile phone. However, the fact remains that in 2008 only 8 percent of the region's subscriber base was using 3G and launches in several Asian markets have left much to be desired in terms of subscriber and revenue uptake. more
Related Tags: , asia-pacific, 3g, mobile-tv, tim, lte, mobile-payments, ovi, iden, mobile-broadband, 3g-modem, long-term-evolution, ringtones, modem, wave, music
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