Articles tagged with: Mobile Advertising and Location Based Services

Location-based ads need more than closeness to overcome creepiness

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. more

Related Tags: lg

Location-Based Advertising will be worth EUR10.7 billion in 2018

The total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from EUR 1.2 billion in 2013 at a compound annual growth rate of 54 percent to EUR 10.7 billion in 2018, more

Related Tags: nokia, microsoft, stephen-elop

Mobile Location-Based Advertising estimated to be worth $8.5 billion in 2017

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing market will grow from EUR526 million in 2012 at a compound annual growth rate of 65 percent to EUR6.5 billion in 2017. more

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Location-Based Adverts for Apple Apps that Can't Offer Them

PressOK Entertainment says that it has developed a local advertising platform for Apple iOS based games that evades Apple's ban on location based advertising in apps that don't offer a related location specific service. more

Related Tags: pressok-entertainment, apple, apple-ios

Global Location-Based Advertising Market to Reach $6.2 Billion in 2015

Location-based advertising will generate more than 60 percent of total location-based services revenue in 2015, according to a new report from Pyramid Research. more

Related Tags: lbs

Majority to Use Location-Based Apps for Holiday Shopping Season

According to a survey, marketers can attract more customers by extending the range of their location campaigns beyond the basic storefront check-in to include the entire city. more

Related Tags: lbs, os, mobile-apps, apps, europe, planning,

O2 UK launches location-based mobile marketing

Telefonica O2 has launched location-based mobile marketing services in the UK, enabling brands to deliver SMS and MMS to consumers in a more targeted manner than ever before. more

Related Tags: o2, connect, usa, UK

U.S. Consumers More Likely to Respond to Location-Based Mobile Adverts

Nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners, according to a survey commissioned by the Mobile Marketing Association (MMA).  more

Related Tags: lbs, mma, navigation, mobile-marketing-association, cell-phone,

Evolving Landscape of Mobile Broadband in Asia

Asia's mobile subscriber total is expected to surpass 2 billion subscribers by 2012 when 63 percent of the regions' residents are expected to own a mobile phone. more

Related Tags: , asia-pacific, 3g, mobile-tv, tim, lte, mobile-payments, ovi, iden, mobile-broadband, 3g-modem, long-term-evolution, ringtones, modem, wave, music

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