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Articles tagged with: Mobile Advertising and Iphone
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
Mobile advertising agency, AdMob has reported that while North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide. more
Related Tags: admob, mobile-internet, windows
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
A survey commissioned by mobile social networking provider, Brightkite has found that 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone users, the recall rate jumped to 59%. more
Related Tags: brightkite, gfk-technology, mobile-internet, gfk, USA
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: admob, rim, comscore, app-store, mobile-commerce
USA Knocks UK off the Top of Charts for Mobile Web Browsing and Buying
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web. more
Related Tags: sim, bango, apple, apple-iphone, billing
Third of iPhone Owners Used a Location Based Service in Q4 2008
US based mobile social network site, Limbo and GfK Technology have published a Mobile Advertising Report (MAR), which reveals that iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web and more than three times as likely to use a location-based service (LBS) or a location-based social network. more
Related Tags: sms, mobile-data, lbs, gfk-technology, seven, gfk, USA
Apple's iPhone Now Top Phone for Mobile Advertising Traffic
AdMob, the world's largest mobile advertising marketplace, has announced the iPhone is now the top device worldwide for mobile advertising traffic, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year. The iPhone experienced strong traffic worldwide to become the number one device, with 37 percent of requests coming from outside of the US. more
Related Tags: sony-ericsson, motorola, apple, apple, ericsson, lg, blackberry, rim, admob, sony, 3
iPhone Games Top Young Adult Demographic
With the addition of the iPhone to the market, the user demographic for mobile games is changing and the advertising industry therefore needs to keep up with an ever-growing user base of savvy mobile game players. According to a report from mobile games advertising agency, Greystripe - iPhone game players prove to be part of a coveted demographic in the advertising world. more
Related Tags: in-stat, mobile-games, free-mobile
AdMob Says Served 35 Million Adverts to iPhone Users
Mobile advertising agency, AdMob says that it served over 35 million ads on this popular device in August. The companyĆ's new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. more
Related Tags: apple, admob, apps-store