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Articles tagged with: Mobile Advertising and Google
Google Completes Integration of AdMob Mobile Advertising Platform
Google has finally completed the integration of its mobile advertising subsidiary, AdMob into its mainstream online advertising services. more
Related Tags: admob
Google Gains from Rapid Adoption of Smartphones and Tablets
The rapid adoption of smartphones and tablets is changing how consumers interact with search engines, and advertisers are paying attention. According to a report released by Marin Software, smartphones and tablets will account for 25% of Google's U.S. paid search clicks by December 2012, up from 5% in January 2011. more
Related Tags: USA
Seoul Police Raid Google Offices Over Personal Data Collection
Police in South Korea have raided local offices of Google Incorporated in what they say is a search for evidence that Google's mobile advertising arm has been illegally collecting private data. more
Google Said to Face Possible Antitrust Probes in Ohio, Wisconsin
Google, operator of the world's biggest search engine, faces growing scrutiny by antitrust regulators as it bolsters its search business and expands into areas such as mobile advertising. more
Related Tags: admob, ohio, wisconsin, USA
Google Says 17 Countries Generate 80% of its Mobile Advertising Traffic
Google has released some more detailed information about where its 2 billion daily mobile ad requests come from. While the AdMob network generates monthly ad requests from more than 190 countries, 17 countries account for more than 80% percent of total traffic in December 2010. more
AdMob Receiving Over 2 Billion Ad Requests Per Day
AdMob, the mobile advertising agency now owned by Google says that it is now handling in excess of 2 billion ad requests per day, more than quadrupling the daily rate over the last twelve months. Today the company receives more ad requests in a single day than AdMob received for the entire month of December 2007. That's a magnitude of 30 times in just over three years. more
Related Tags: admob, europe, ios
Google's AdMob attacks Apple's new mobile ad rules
Google thinks its increasingly bitter rival Apple is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch. more
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, yahoo, jumptap, admob, millennial-media
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, admob, mobile-internet, facebook, play, email, mobile-analytics,
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to Yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that Yahoo is not the only firm Vodafone is talking to. more
Related Tags: t-mobile, eu, vodafone, o2, yahoo, vodafone-uk, mobile-search, instant-messaging, partner
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