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Articles tagged with: Mobile Advertising and Eu
Mobile Advertising Figures Defy Economic Slide
BuzzCity has published its latest Mobile Advertising Index, which shows the global recession is having little to no effect on mobile advertisers or user habits. The Index documents the growth of mobile internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally. more
Related Tags: , sim, tim, ovi, iden, mobile-internet, 112
Mobile Advertising launched in Bulgaria by M-Tel and Out There Media
Bulgarian mobile network operator, M-Tel has signed a deal with Out There Media to offer mobile advertising services on its Vodafone Live branded mobile internet portal. The M-Tel Mobile Advertising service is based on Mobucks - the mobile advertising marketplace designed and operated by Out There Media. more
Related Tags: vodafone, m-tel, vodafone-live, Bulgaria
Vodafone Considers Swapping Google for Yahoo
Vodafone is reported to be considering switching its mobile search service from Google to Yahoo when their existing contract expires at the end of this year. Citing people close to the matter, Bloomberg News reported that the talks are still ongoing, and that Yahoo is not the only firm Vodafone is talking to. more
Related Tags: google, t-mobile, vodafone, o2, yahoo, vodafone-uk, mobile-search, instant-messaging, partner
Out There Media mobile advertising reach breaks 100 million consumer barrier
Mobile advertising agency, Out There Media says that it now reaches over 100 million subscribers through partnership agreements with 15 network operators across 14 European countries, via Mobucks its mobile advertising market place. Of these 38 million are exclusively available through Out There Media. In line with its international expansion, February also saw it open a new office in Sofia, Bulgaria. more
Related Tags: mms, sms, mobilkom-austria
Economic Downturn Creates Opportunities for Mobile Advertising
Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason. A report from the research firm notes that as consumers will be spending more time at home, and looking for free and inexpensive entertainment and information, advertisers will require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. more
Related Tags: google, 3g, sim, ict, personal, mobile-content, display
Microsoft Announces New Mobile Advertising Partners
Microsoft announced that several major European mobile publishers and network operators have chosen Microsoft as their mobile advertising partner. The announcement builds on the acquisition of ScreenTonic and the roll out of advertising opportunities on Microsoft's owned and operated mobile services. more
Related Tags: orange, microsoft, mobistar, verizon-wireless, verizon, mobile-search
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