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Articles tagged with: Mobile Advertising and Driving
Mobile Messaging Revenues to Defy Economic Downturn
2009 will undoubtedly be a tough year for many global economies. However, despite uncertain forecasts, messaging company, Acision believes that the changing economic landscape will present many revenue opportunities for service providers. Based on the 2008/2009 New Year SMS figures alone, Acision predicts messaging and its associated revenues will continue to soar globally despite the economic downturn. more
Related Tags: sim-card, mms, mobile-messaging, sms, social-networking, roaming, arpu, twitter, ict, edge, acision, outsourcing, mobile-broadband, personal, dongles, text-messages, 3, backhaul, smart, billing, opex, laptop, africa, global-mobile, globe
Growing demand for location-based services in advanced mobile markets
Location-based services (LBS) in Asia-Pacific are expected to see strong growth in the next five years, with wider adoption in the more advanced and saturated mobile and mobile data markets. New analysis from Frost & Sullivan finds that the mobile LBS market covering 13 Asia-Pac countries earned revenues of US$383.6 million in 2007 and expects this to reach US$2.8 billion by end-2013, at a CAGR (compound annual growth rate) of 39.3 percent (2007-2013). more
Related Tags: sms, mobile-data, wimax, roaming, privacy, gps, hspa, mobile-broadband, lbs, cagr, Japan
Strategy Analytics 2009 Wireless Trends Outlook
Strategy Analytics is getting in early with the annual end of year prediction game and has already released its top predictions for 2009. more
Related Tags: wi-fi, analytics, smartphones, boost-mobile, strategy-analytics, hspa, backhaul, femtocells, andrew, flash, music, dual-mode
3G to Triple Mobile Advertising in Australia This Year
The mobile advertising market in Australia is very much in its infancy with total revenues reaching just $2.5 million in 2007. However, this figure is set to grow more than 300 per cent in 2008 and be sustained into next year driven by the growing consumer take-up of 3G data services coupled with attractive campaign pricing to entice advertisers. more
Related Tags: asia-pacific, mms, mobile-data, hutchison, display, insurance, Australia
Piracy Affecting Indian Ringtone Market
The Mobile Entertainment Forum (MEF) believes the Indian mobile entertainment market is creating the foundation for a successful ad-funded mobile entertainment environment. With a burgeoning mobile content market driven by personalisation and ringback tones, the introduction of 3G will pave the way for rich-media mobile entertainment services to be delivered to the mass market and encourage spend in the market's nascent mobile advertising industry to shift from banners ads and messaging onto music and games. more
Related Tags: mobile-games, ringback-tones, mobile-entertainment-forum, mobile-content, mef, piracy, India
Mobile Web 2.0 Revenues to Reach $22.4bn by 2013
The global market for Mobile Web 2.0 will be worth US$22.4 billion in 2013, up from US$5.5 billion currently, according to a new report by Juniper Research. Embracing social networking & User Generated Content (UGC), mobile search and mobile IM (Instant Messaging), Mobile Web 2.0 provides a framework for delivery of collaborative applications, further enhanced and contextualised via LBS (Location Based Services). more
Related Tags: juniper-research, social-networking, privacy, lbs, mobile-search, mobile-im, mobile-web
Mobile Marketing Assoc Publishes Advertising Guidelines
The Mobile Marketing Association (MMA) has published its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others. more
Related Tags: asia-pacific, mms, verizon, mma, mobile-marketing-association, dotmobi, global-mobile, mobile-web
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