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Articles tagged with: Mobile Advertising and Display
US mobile ad revenues to reach $4.2bn in 2015, 70% from search
Mobile broadband search and display advertising revenues in the USA will grow to US$4.2 billion in 2015, up from US$1 billion in 2010, claims a study by Coda Research Consultancy. more
Related Tags: broadband, bandwidth, music, video, usa, cagr,
O2 Germany Offers Demographic Targetting for Mobile Adverts
O2 Germany says that it is expanding its mobile advertising services to enable target group specific placement of advertising messages to boost conversion rates. Based on the anonymised classification into gender, age, residence, fields of interest and type of mobile phone user messages are adapted to target groups to ensure that no one receives unwanted advertisements. As a result, ads are only distributed to customers who have explicitly agreed to receive messages. more
Related Tags: o2-germany, telefonica-o2, target, option, Germany
Mobile Search Advertising Revenues to Reach $3.3 Billion in 2013
Mobile search advertising revenues in Western Europe is forecast to grow from EUR39 million (US$55.5 million) in 2008 to EUR 2.3 billion (US$3.3 billion) in 2013, representing a compound annual growth rate of 125.4 percent, according to The Kelsey Group. more
Related Tags: cagr
Yahoo! Boosts Mobile Advertising Services
Yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying Yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together Yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, Yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages. more
Related Tags: yahoo, smart, partner
Economic Downturn Creates Opportunities for Mobile Advertising
Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason. A report from the research firm notes that as consumers will be spending more time at home, and looking for free and inexpensive entertainment and information, advertisers will require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. more
Related Tags: google, 3g, sim, eu, ict, personal, mobile-content, 3g-network, bskyb
Madhouse Served Over 5.6 Billion Targeted Mobile Ad Impressions in 2008
Chinese mobile advertising agency, Madhouse says that it served 5.6 mobile ad impressions using its MadServing system in 2008, which is 12 times the total impressions Madhouse served in 2007. This increase in traffic is the result of the continued and accelerated growth of China's mobile internet advertising market and Madhouse's dominance in the market. more
Related Tags: nokia, 3g-license, mobile-internet, mobile-video, 3g-licenses, madhouse, China
Microsoft Wins Mobile Search Deal with Verizon
Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. more
Related Tags: google, microsoft, smartphone, smartphones, verizon-wireless, verizon, mobile-search, nielsen, mobile-web,
AdMob Says Served 35 Million Adverts to iPhone Users
Mobile advertising agency, AdMob says that it served over 35 million ads on this popular device in August. The company's new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. more
Related Tags: iphone, apple, admob, apps-store, maps, apps
3G to Triple Mobile Advertising in Australia This Year
The mobile advertising market in Australia is very much in its infancy with total revenues reaching just $2.5 million in 2007. However, this figure is set to grow more than 300 per cent in 2008 and be sustained into next year driven by the growing consumer take-up of 3G data services coupled with attractive campaign pricing to entice advertisers. more
Related Tags: asia-pacific, mms, mobile-data, driving, hutchison, insurance, Australia
Yahoo Secures UK Mobile Advertising Deal
Yahoo has secured the mobile advertising account for Hutchison 3G UK and will
exclusively sell 3 UK banners and sponsored links inventory. Yahoo will sell the
inventory for the 3 UK portal starting from later this month.
more
Related Tags: 3-uk, hutchison-3g-uk, hutchison-3g, yahoo, mobile-internet, 3, facebook, hutchison, UK
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