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Articles tagged with: Mobile Advertising
Mobile Advertising Bucks Downward Trend in Adspend - Reaching $5.7bn by 2014
Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research. more
Related Tags: juniper-research
TeliaSonera to Offer Podcast Based Moble Adverts
Sweden's TeliaSonera has signed an agreement with Ericsson to deploy a podcast based advertising platform. The "Personal Pod Advertising" is currently being implemented and will be launched commercially during 2009. more
Related Tags: teliasonera, ericsson, podcast, Sweden
Yahoo! Boosts Mobile Advertising Services
Yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying Yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together Yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, Yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages. more
Related Tags: yahoo, smart, partner
Asia-Pacific Leads Mobile Marketing and Advertising: Nearly $7.7 Billion to Be Spent in 2011
The Asia-Pacific region leads the world in mobile marketing and advertising, and accelerating growth will see nearly $7.7 billion (and more than $16 billion globally) spent there in 2011. more
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Telefonica Rolls Out Mobile Advertising in Spain
Mobile advertising agency, Amobee Media Systems says that it has launched mobile advertising for Telefónica in Spain. The move is part of the companies' global alliance announced in June 2008. more
Related Tags: telefonica, amobee-media-systems, mobile-commerce, Spain
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
A survey commissioned by mobile social networking provider, Brightkite has found that 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone users, the recall rate jumped to 59%. more
Related Tags: brightkite, gfk-technology, iphone, mobile-internet, gfk, USA
Mobile Marketing Supplier, Velti acquires Ad Infuse
UK based mobile marketing firm, Velti has acquired its USA based counterpart, Ad Infuse for an unspecified amount. The company will fund the acquisition in cash using existing and pre-arranged resources. The integrated company will comprise over 400 people across its operations in the US, Europe, China, India and Middle East. more
Related Tags: velti, ad-infuse, UK
Mobile advertising creates profitable revenue streams for telecom operators
Mobile advertising offers operators another way to drive strong business results and increase user satisfaction, as well as forge ties with advertising brands, according to a Comverse presentation at the upcoming Mobile Advertising 2009 in Amsterdam, a premier event for the mobile marketing and advertising industry. more
Related Tags: comverse
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, admob, rim, comscore, app-store, mobile-commerce
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, google, yahoo, jumptap, admob, millennial-media