Articles tagged with: Mobile Advertising

"What's My Worth? $11 per Minute," Consumers Tell Advertisers

Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80 per consumer for advertisers. more

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Android Overtakes Apple iOS for Mobile Ad Revenue Share

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform,  more

Related Tags: telefonica, Spain

Advertising spend on Smartwatches to reach Almost $70 million by 2019

Advertising spend on smartwatches is expected to reach $68.6 million by 2019, up from an estimated $1.5 million this year, according to Juniper Research. more

Related Tags: comprion, gsma

Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time. more

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Study: Ads in free mobile apps have hidden costs for both users and developers

There's no such thing as free - especially with smartphone apps, according to a new study. more

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Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America

The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, more

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Mobile is now the number one device for product info amongst 16-34 year olds

Research released by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media. more

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Smaato Raises $25 Million for Mobile Ad Expansion

The mobile advertising agency, Smaato says that it has raised an additional US$25 million in investment funding. more

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Amazon Expands In-App Advertising to Apple Devices

Amazon has expanded its own mobile ad network to include support for in-app adverts within Apple apps. more

Related Tags: ukash, zapzap

UK Mobile Ad Spending Nearly Doubles in just one Year

Mobile ad spending in the UK continues to show significant growth and is expected to nearly double this year to just over £2 billion (US$3.16 billion), up from more than £1.03 billion (US$1.61 billion) in 2013,  more

Related Tags: telefonica, Spain

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