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Articles tagged with: Mobile Advertising
Adult Tablet Owners Prefer to See Video Ads Before Content Begins
The overwhelming majority of adult tablet owners are happiest when content is interrupted less frequently, as 82% prefer to see all ads before the content begins, according to the latest data release from the GfK MRI iPanel. more
Related Tags: verizon-wireless, nokia, USA
UK's Arqiva Buys Wi-Fi Ad Agency
UK based broadcast towers operator, Arqiva has bought the remaining half of local Wi-Fi advertising agency, Selective Media that it did not already own. more
Australian Androids Admeasurement Advances Against Apple
Apple's iOS smartphones have continued to lose share to Android in terms of mobile advertising traffic in Australia, according to the ad agency, InMobi. Between January and March, Apple's smartphone share of impressions dropped 2 percent to 59 percent and Android grew 2 percent to 36 percent on the InMobi network. more
Related Tags: chunghwa-telecom, Taiwan
Mobile Devices Now Account for 25% of Total UK Paid Search Spend
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from Kenshoo. more
Related Tags: indus-tower, India
Yahoo Signs Mobile Advertising Deal Across Southeast Asia
Yahoo has signed a deal with a mobile advertising agency to sell adverts for its mobile websites in a selection of Southeast Asian countries. more
Related Tags: china-mobile, China
LSN Mobile Raises $5 Million in Growth Capital
The mobile advertising agency, LSN Mobile has raised $5 million in growth capital from Atlanta-based Fulcrum Equity Partners. The new financing will be invested in enhancing its advertising and product capabilities and continuing to expand its local media and affiliate network. more
Related Tags: USA
Mobile Advertising revenues Jumped by 111% in 2012
For the second year in a row, mobile advertising achieved triple-digit growth year-over-year, according to an IAB internet advertising revenue report. more
Related Tags: mobileone, Singapore
Majority of UK Publishers Not Optimising for Mobile Websites
The majority of the UK's largest print publications are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones, according to a survey commissioned by a mobile advertising agency. more
Mobile Location-Based Advertising estimated to be worth $8.5 billion in 2017
According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from EUR526 million in 2012 at a compound annual growth rate (CAGR) of 65 percent to EUR6.5 billion (US$8.5 billion) in 2017. more
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For Mobile Advertising Networks, Era of Dominance Is Over
Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the USA, according to IDC. Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year. more
Related Tags: samsung
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