Articles tagged with: Mobile Advertising

Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America

The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, more

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Mobile is now the number one device for product info amongst 16-34 year olds

Research released by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media. more

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Smaato Raises $25 Million for Mobile Ad Expansion

The mobile advertising agency, Smaato says that it has raised an additional US$25 million in investment funding. more

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Amazon Expands In-App Advertising to Apple Devices

Amazon has expanded its own mobile ad network to include support for in-app adverts within Apple apps. more

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UK Mobile Ad Spending Nearly Doubles in just one Year

Mobile ad spending in the UK continues to show significant growth and is expected to nearly double this year to just over £2 billion (US$3.16 billion), up from more than £1.03 billion (US$1.61 billion) in 2013,  more

Related Tags: telefonica, Spain

InMobi Raising $300 Million in Mobile Advertising Push

Mobile advertising company InMobi is said to be in advanced discussions with two new investors to raise up to US$300 million. more

Related Tags: zain, Iraq

Facebook Refreshes Tablet App to Focus on Games and Adverts

Facebook has refreshed its tablet app to make better use of the larger screens, and serve more adverts. more

Related Tags: zain, Saudi Arabia

Facebook to Harvest Users Browser Habits to Serve Adverts

Facebook has confirmed that it is to start collecting logged-in users behaviour across the wider internet in order to more accurately target adverts served on its own website. more

Related Tags: quebecor, Canada

Instagram to Expand Mobile Advertising to More Countries

Facebook's photo sharing subsidiary, Instagram is to expand its advertising services to reach users in Australia, Canada and the UK. more

Related Tags: mvno, Kenya

Nearly Half of UK Print Publications Still Lack Mobile Websites

Nearly half of the UK's print publications lack a mobile optimised website, according to analysis by a mobile advertising agency. more

Related Tags: mobile-apps

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