Articles tagged with: Mobile Advertising

Location-based ads need more than closeness to overcome creepiness

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. more

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"What's My Worth? $11 per Minute," Consumers Tell Advertisers

Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80 per consumer for advertisers. more

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Android Overtakes Apple iOS for Mobile Ad Revenue Share

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform,  more

Related Tags: telefonica, Spain


Advertising spend on Smartwatches to reach Almost $70 million by 2019

Advertising spend on smartwatches is expected to reach $68.6 million by 2019, up from an estimated $1.5 million this year, according to Juniper Research. more

Related Tags: comprion, gsma


Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time. more

Related Tags: India


Study: Ads in free mobile apps have hidden costs for both users and developers

There's no such thing as free - especially with smartphone apps, according to a new study. more

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Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America

The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, more

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Mobile is now the number one device for product info amongst 16-34 year olds

Research released by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media. more

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Smaato Raises $25 Million for Mobile Ad Expansion

The mobile advertising agency, Smaato says that it has raised an additional US$25 million in investment funding. more

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Amazon Expands In-App Advertising to Apple Devices

Amazon has expanded its own mobile ad network to include support for in-app adverts within Apple apps. more

Related Tags: ukash, zapzap


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