Articles tagged with: Mobile Advertising

Adult Tablet Owners Prefer to See Video Ads Before Content Begins

­The overwhelming majority of adult tablet owners are happiest when content is interrupted less frequently, as 82% prefer to see all ads before the content begins, according to the latest data release from the GfK MRI iPanel.  more

Related Tags: verizon-wireless, nokia, USA


UK's Arqiva Buys Wi-Fi Ad Agency

­UK based broadcast towers operator, Arqiva has bought the remaining half of local Wi-Fi advertising agency, Selective Media that it did not already own.  more

Related Tags: at&t, USA


Australian Androids Admeasurement Advances Against Apple

­Apple's iOS smartphones have continued to lose share to Android in terms of mobile advertising traffic in Australia, according to the ad agency, InMobi. Between January and March, Apple's smartphone share of impressions dropped 2 percent to 59 percent and Android grew 2 percent to 36 percent on the InMobi network.  more

Related Tags: chunghwa-telecom, Taiwan


Mobile Devices Now Account for 25% of Total UK Paid Search Spend

­The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from Kenshoo.  more

Related Tags: indus-tower, India


Yahoo Signs Mobile Advertising Deal Across Southeast Asia

­Yahoo has signed a deal with a mobile advertising agency to sell adverts for its mobile websites in a selection of Southeast Asian countries.  more

Related Tags: china-mobile, China


LSN Mobile Raises $5 Million in Growth Capital

­The mobile advertising agency, LSN Mobile has raised $5 million in growth capital from Atlanta-based Fulcrum Equity Partners. The new financing will be invested in enhancing its advertising and product capabilities and continuing to expand its local media and affiliate network.  more

Related Tags: USA


Mobile Advertising revenues Jumped by 111% in 2012

­For the second year in a row, mobile advertising achieved triple-digit growth year-over-year, according to an IAB internet advertising revenue report.  more

Related Tags: mobileone, Singapore


Majority of UK Publishers Not Optimising for Mobile Websites

­The majority of the UK's largest print publications are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones, according to a survey commissioned by a mobile advertising agency.  more

Related Tags: ncc, Nigeria


Mobile Location-Based Advertising estimated to be worth $8.5 billion in 2017

­According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from EUR526 million in 2012 at a compound annual growth rate (CAGR) of 65 percent to EUR6.5 billion (US$8.5 billion) in 2017.  more

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For Mobile Advertising Networks, Era of Dominance Is Over

Mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the USA, according to IDC.­ Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year.  more

Related Tags: samsung


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