Articles tagged with: Mobile Advertising

Telefonica Sets Up Mobile Advertising Subsidiary

Telefonica is setting up its own mobile advertising exchange, as a joint venture with Blackstone's GSO Capital Partners (GSO). more

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USA Mobile Local Ad Revenues to Reach $4.5 Billion in 2014

The USA's mobile local advertising revenues are expected to reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. more

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TapSense to Underwrite In-App Advertising Costs

The mobile advertising agency, TapSense has announced a guarantee for in-app advertisers that will ensure that they always earn a minimum rate for their advertising inventory. more

Related Tags: asus, India

Tablet ownership up 63% inthe UK as digital ad spend hits record high

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices,  more

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Local Search to Push Mobile Search & Discovery Adspend to Nearly $17bn by 2018

The total advertising spend on mobile search & discovery is expected to reach $16.8 billion by 2018, up from an estimated $6.4 billion in 2013, more

Related Tags: deutsche-telekom, Germany

86 Percent of Gamers Prefer Free Games With Ads Over Paid Games Without Ads

A survey claims that the vast majority of gamers prefer free games funded by adverts over having to pay for them. more

Related Tags: bundesnetzagentur, Germany

Driven by Facebook and Google, Mobile Ad Market Doubled in 2013

Last year, global mobile ad spending increased 105.0% to total $17.96 billion, up from $8.76 billion in 2012,  more

Related Tags: android

Millennial Media Expands Media Exchange to 20 More Countrys

The mobile advertising agency, Millennial Media has announced the expansion of the Millennial Media Exchange (MMX) into 20 additional countries, as well as a new set of targeting features more

Related Tags: ofcom, 4g-license, UK

Mobile Advertising Reach Has Doubled Over the Past Year

The audience base seeing mobile adverts on their devices has doubled over the past year. Even with such growth, mobile ads generate less than two percent of a subscriber's daily mobile data volume and only one-in-twenty subscribers are currently served video ads. more

Related Tags: zte, e-plus, Germany

Two out of Three Users Have Already Made a Purchase Through a Mobile Phone

The mobile advertising agency, InMobi says that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014. more

Related Tags: sony-mobile

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