Articles tagged with: Mobile Advertising

Ad Agencies See 25% Conversion Rate for Smartphone Native App Installs

With advertising dollars switching from desktop to mobile, ad agencies are looking for ways to effectively get in front of their clients' customers.  more

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Partnership with Facebook to expand advertising measurement

Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel's Consumer Mix Model (CMM) service. more

Related Tags: talktalk, UK

Shorter Mobile Video Ads Resonate More among Millennials

10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 - 54. more

Related Tags: ericsson, sprint, USA

Georgia Tech discovers how mobile ads leak personal data

The personal information of millions of smartphone users is at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers, more

Related Tags: iot

Digital Marketing Is Now Mainstream

Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner. more

Related Tags: o2, telefonica-deutschland, Germany

Native Advertising Coming to Mobile Websites

The mobile advertising vendor, InMobi says that it has signed a deal to promote mobile content alongside advertising. more

Related Tags: chicago, railway, USA

Sony Mobile Taps PubMatic to Power Advertising Solution for Mobile Apps

The ad agency PubMatic says that it has been selected by Sony Mobile to exclusively power the programmatic advertising and ad serving for the in-app advertising inventory on a number of its premium mobile apps. more

Related Tags: bharti-airtel, India

Significant rise in mobile infections via PCs and adware in first six months of 2015

Alcatel-Lucent has released figures showing that in the first half of 2015 the number of security threats on mobile networks have come increasingly from a seemingly unlikely source - personal computers and laptops. more

Related Tags: telstra, fitch-ratings, Australia

Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements

U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population, more

Related Tags: yoigo, teliasonera, Spain

Mobile Advertising Revenue Expected to Hit $31.9 Billion in 2014

Mobile display again showed the highest growth at 88.1 percent, overtaking search as the dominant segment. more

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