Articles tagged with: Mobile Advertising

Significant rise in mobile infections via PCs and adware in first six months of 2015

Alcatel-Lucent has released figures showing that in the first half of 2015 the number of security threats on mobile networks have come increasingly from a seemingly unlikely source - personal computers and laptops. more

Related Tags:

Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements

U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population, more

Related Tags:

Mobile Advertising Revenue Expected to Hit $31.9 Billion in 2014

Mobile display again showed the highest growth at 88.1 percent, overtaking search as the dominant segment. more

Related Tags: facebook, twitter

Location-based ads need more than closeness to overcome creepiness

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. more

Related Tags: lg

"What's My Worth? $11 per Minute," Consumers Tell Advertisers

Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80 per consumer for advertisers. more

Related Tags: motorola-solutions, USA

Android Overtakes Apple iOS for Mobile Ad Revenue Share

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform,  more

Related Tags: telefonica, Spain

Advertising spend on Smartwatches to reach Almost $70 million by 2019

Advertising spend on smartwatches is expected to reach $68.6 million by 2019, up from an estimated $1.5 million this year, according to Juniper Research. more

Related Tags: comprion, gsma

Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time. more

Related Tags: India

Study: Ads in free mobile apps have hidden costs for both users and developers

There's no such thing as free - especially with smartphone apps, according to a new study. more

Related Tags: facebook

Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America

The application-to-peer (A2P) SMS advertising segment is expected to earn revenues of $19.8 billion in 2014, and reach $95.4 billion in 2019, more

Related Tags:

More stories tagged with Mobile Advertising