Articles tagged with: Mobile Advertising

Shorter Mobile Video Ads Resonate More among Millennials

10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 - 54. more

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Georgia Tech discovers how mobile ads leak personal data

The personal information of millions of smartphone users is at risk due to in-app advertising that can leak potentially sensitive user information between ad networks and mobile app developers, more

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Digital Marketing Is Now Mainstream

Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner. more

Related Tags: o2, telefonica-deutschland, Germany

Native Advertising Coming to Mobile Websites

The mobile advertising vendor, InMobi says that it has signed a deal to promote mobile content alongside advertising. more

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Sony Mobile Taps PubMatic to Power Advertising Solution for Mobile Apps

The ad agency PubMatic says that it has been selected by Sony Mobile to exclusively power the programmatic advertising and ad serving for the in-app advertising inventory on a number of its premium mobile apps. more

Related Tags: bharti-airtel, India

Significant rise in mobile infections via PCs and adware in first six months of 2015

Alcatel-Lucent has released figures showing that in the first half of 2015 the number of security threats on mobile networks have come increasingly from a seemingly unlikely source - personal computers and laptops. more

Related Tags: telstra, fitch-ratings, Australia

Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements

U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population, more

Related Tags: yoigo, teliasonera, Spain

Mobile Advertising Revenue Expected to Hit $31.9 Billion in 2014

Mobile display again showed the highest growth at 88.1 percent, overtaking search as the dominant segment. more

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Location-based ads need more than closeness to overcome creepiness

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. more

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"What's My Worth? $11 per Minute," Consumers Tell Advertisers

Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80 per consumer for advertisers. more

Related Tags: motorola-solutions, USA

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