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Articles tagged with: Mobile Advertising
Uptake of Mobile Data Services Boost Prospects for the Mobile Ad Market
The increasing adoption of messaging, mobile Internet, mobile video, rich application, mobile search, and a multitude of available data services, which can also be used to serve up mobile ads, is driving growth in the U.S. mobile advertising and search market. The rapid addition of new data subscribers and the increasing frequency of mobile data usage are generating a newer inventory that is then open to monetization. Mobile advertising projects a unique and compelling value proposition that continues to generate strong interest from key stakeholders. more
Related Tags: mobile-search, USA
US mobile ad revenues to reach $4.2bn in 2015, 70% from search
Mobile broadband search and display advertising revenues in the USA will grow to US$4.2 billion in 2015, up from US$1 billion in 2010, claims a study by Coda Research Consultancy. more
Related Tags: broadband, bandwidth, USA
Polish Operator Deploys WAP Portal Advertising
Polish mobile network operator, Play is to deploy a mobile advertising platform provided by Mobixell. Play and Mobixell have already trialled the new advertising service on Play's WAP portal. more
Related Tags: play, mobixel, wap, Poland
YOC Group Buys Spanish Mobile Advertising Agency
Spanish mobile advertising provider, YOC Group has announced the acquisition of Mobile Interactive Advertising Media, a spin-off company of Nokia located in Madrid. Financial terms were not disclosed. more
Related Tags: yoc-group, mobile-interactive-advertising-media, Spain
Turkish Operator Tests Adverts for Airtime Service
Turkish mobile network operator, Turkcell says that it has completed the trial of a mobile advertising system that displayed a full-screen advert on the handset after each phone call. The trial was available to a select group of Turkcell customers, allowing them to participate in the trial for a period of four weeks in exchange for free airtime. more
Related Tags: turkcell, myscreen-mobile, Turkey
Sharp Increase in Mobile Internet Adspend Expected
Growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising, a new report from Juniper Research has found. According to the report, adspend on the mobile Internet will approach US$500 million globally in 2009, rising to nearly US$2 billion per annum by 2014. more
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O2 Germany Offers Demographic Targetting for Mobile Adverts
O2 Germany says that it is expanding its mobile advertising services to enable target group specific placement of advertising messages to boost conversion rates. Based on the anonymised classification into gender, age, residence, fields of interest and type of mobile phone user messages are adapted to target groups to ensure that no one receives unwanted advertisements. As a result, ads are only distributed to customers who have explicitly agreed to receive messages. more
Related Tags: o2-germany, telefonica-o2, Germany
Mobile Search Advertising Revenues to Reach $3.3 Billion in 2013
Mobile search advertising revenues in Western Europe is forecast to grow from EUR39 million (US$55.5 million) in 2008 to EUR 2.3 billion (US$3.3 billion) in 2013, representing a compound annual growth rate of 125.4 percent, according to The Kelsey Group. more
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AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
Mobile advertising agency, AdMob has reported that while North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide. more
Related Tags: admob, iphone, mobile-internet, windows
3 UK to Sell Advertising on 3G Modem Sign-In Page
UK operator, Hutchison 3G UK (3 UK) is to start offering advertising on the welcome page that greets its 3G modem users. The "dashboard", which launches every time a user connects to the internet, will be visible to more than 1 million subscribers and receives more than 30 million impressions every month. more
Related Tags: hutchison-3g-uk, usb-modem, modem, mobile-content, UK