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MIT Sloan Lecturer Finds that Cutting R&D Costs Can Accelerate Innovation

Apple is frequently cited as one of the most innovative companies in the world yet it only spends around 3% of its yearly revenue on R&D. According to research by mit Sloan School of Management Senior Lecturer Michael Davies, more companies should follow Apple's lead by adopting a "less is more" approach. By cutting R&D costs, he found that companies can actually accelerate innovation, boost growth, and increase profits.  more

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