Articles tagged with: Mblox and Eu

Testing Adverts Inside SMS Messsages

SMS aggregator, mblox is launching an ad-insertion pilot that will test the effectiveness of inserting advertisements in the 'dead space' of commercial SMS messages. The advertisements will be used to offset the cost of content for service providers sending an SMS, reducing the cost of delivering messages. It is also anticipated that this service will enable the viability of additional services, such as specific entertainment, local news and communities' alerts.  more

Related Tags: sms, ovi, compete