Articles tagged with: Location Based Services

Location-based ads need more than closeness to overcome creepiness

Location-based advertisements may pinpoint customers geographically, but often miss the target because customers may find the ads creepy and intrusive, according to an international team of researchers. more

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Location-based Ambient Intelligence Is the Next Big Leap in Consumer Applications

Ambient intelligence is a relatively new term in the technology lexicon, yet ABI Research forecasts that it will become the major evolution in technology-based consumer services and quality of life applications over the next 10 years more

Related Tags: safaricom, m-pesa, Kenya


Location platform revenues will grow to € 470 million worldwide in 2020

Total location platform revenues are expected to grow at a CAGR of nearly 11.5 percent between 2013 and 2020, reaching EUR470 million at the end of the forecast period. more

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Location Based Services Market to be Driven by Context Aware Mobile Services

The Mobile Context and Location Services market is forecast to reach $43.3bn in revenue by 2019, rising from an estimated $12.2bn in 2014.  more

Related Tags: sexting


Existing Technology Can Meet Proposed Standards for Indoor Location Accuracy

A study of indoor tests of a hybrid wireless location technology was submitted to the US telecoms regulator which claims that existing technologies can satisfy location requirements within the timeframe proposed by the FCC more

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Emerging Markets, Indoor Location and Advertising to Boost LBS Market

Falling barriers to the adoption of location-based services (LBS) in emerging markets, combined with momentum behind indoor LBS and mobile advertising, are set to fuel future growth in mobile LBS more

Related Tags: wi-fi


Location-Based Advertising will be worth EUR10.7 billion in 2018

The total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from EUR 1.2 billion in 2013 at a compound annual growth rate of 54 percent to EUR 10.7 billion in 2018, more

Related Tags: nokia, microsoft, stephen-elop


TCS Wins Contract to Research Improvements in Geo-targeting Accuracy for Wireless Emergency Alerts

USA based TeleCommunication Systems (TCS) says that it has won a contract to develop ways of improving mobile phone location tracking from the U.S. Department of Homeland Security. more

Related Tags: France


LBS revenues in Europe and North America will grow to EUR5 billion in 2018

Mobile location-based service (LBS) revenues in Europe are forecasted to grow from EUR 735 million in 2013 at a compound annual growth rate (CAGR) of 25.8 percent to reach EUR 2.3 billion in 2018,  more

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Over 800 Million Smartphones Using Indoor Location by 2018

iBeacons are fast becoming the foot soldiers of indoor location in retail, bringing awareness and adoption, but it is just one of over 10 indoor location technologies competing in this $5 billion space. more

Related Tags: telkomsel, Indonesia


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