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Articles tagged with: Juniper Research and Mobile Advertising
Mobile Advertising Bucks Downward Trend in Adspend - Reaching $5.7bn by 2014
Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research. more
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Mobile Search Adspend to Reach $2 Billion by 2013
Annual adspend on mobile search will reach $445m in 2008 - representing more than 34% of total mobile adspend - before rising to more than $2bn by 2013 says two new reports from Juniper Research. The reports found that as operators abandon the "walled garden" model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers. more
Related Tags: mobile-tv, mms, walled-garden, mobile-search
Mobile Web 2.0 Revenues to Reach $22.4bn by 2013
The global market for Mobile Web 2.0 will be worth US$22.4 billion in 2013, up from US$5.5 billion currently, according to a new report by Juniper Research. Embracing social networking & User Generated Content (UGC), mobile search and mobile IM (Instant Messaging), Mobile Web 2.0 provides a framework for delivery of collaborative applications, further enhanced and contextualised via LBS (Location Based Services). more
Related Tags: social-networking, privacy, driving, lbs, mobile-search, mobile-im
Annual Mobile Adspend to Pass $1 Billion in 2008
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and rising to nearly $7.6 billion by 2013. more
Related Tags: mobile-tv
Mobile Search Revenues to Reach $4.8 Billion by 2013
Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years as the relatively young mobile advertising market establishes itself. more
Related Tags: google, walled-garden, mobile-search