Articles tagged with: J.d. Power and Free Mobile

Longer Contracts are Slowing the Handset Upgrade Path

The average reported length of time a customer owns their cellphone has increased by 5 percent since the autumn of 2006, according to J.D. Power. The study finds that customers are keeping their mobile handsets for an average of 17.5 months -- an increase from 16.6 months since the last reporting period (November 2006). This marks the first increase in the reported ownership cycle since 2002, when the average was 18.4 months. The increase in ownership tenure is roughly equal across major handset brands. more

Related Tags: sanyo, battery, termination-fees