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Articles tagged with: Iphone and Admob
iPhone Owners More Willing to Pay for Apps than Android Phone Owners
Android and iphone users download approximately 10 new apps per month, reports a survey by mobile advertisign agency, AdMob. However, the same survey also found that iPod touch owners download an average of 18 applications per month. more
Related Tags: android, apps-store
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
Mobile advertising agency, AdMob has reported that while North America leads with 58 percent of iphone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iphone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide. more
Related Tags: mobile-internet, mobile-advertising, windows
40% of iPhone Owners Use Mobile Internet More than Fixed
Mobile advertising agency, AdMob has published more research on the demographics and behavioral characteristics of iphone and iPod touch users in the USA. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup of each group exist in areas such as age and household income. more
Related Tags: mobile-internet, USA
Apple and Android Devices See Strongest Relative Usage of Mobile Web Sites
Mobile advertising agency, AdMob, has compared smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report. The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices. more
Related Tags: android, symbian, 3, operating-system
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iphone platform that is attractive to advertisers
The iphone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iphone is the kind of people that own them. Comscore
recently released data about iphone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: mobile-advertising, rim, comscore, app-store, mobile-commerce
Smartphone Market Share Increased Rapidly Worldwide According to AdMob
Mobile advertising agency, AdMob has reported that despite challenging economic conditions, smartphones continued to gain significant market share worldwide over the past six months, rising from 26 percent to 33 percent of hits to its adserver platform in February 2009. more
Related Tags: android, windows-mobile, nokia, smartphone, samsung, smartphones, wind, verizon, palm, htc, blackberry, rim, htc-dream, blackberry-storm, touchscreen, symbian, sprint, operating-system, windows, storm
Mobile Internet Usage on WiFi Widespread Across the USA
Mobile advertising agency, AdMob has highlighted widespread mobile Internet usage on WiFi in the United States and strong growth in Western Europe in its January 2009 Mobile Metrics Report. more
Related Tags: sony-ericsson, windows-mobile, nokia, smartphone, samsung, wind, ericsson, texas, sony, mobile-internet, windows, california, new-york, USA
Smartphones Take a Third of Mobile Advertising Impressions
Mobile advertising agency, AdMob has highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report. more
Related Tags: android, windows-mobile, smartphone, ipod, smartphones, wind, palm, rim, symbian, operating-system, windows
AdMob Enables Tracking of iPhone Application Downloads
Mobile advertising agency, AdMob has launched a download tracker for iphone applications which helps resellers to monitor their sales through Apple's App Store. Advertisers can use Download Tracking to view and track multiple applications and drill down to look at conversion rates by specific ad and for specific dates. more
Related Tags: apple, apple, app-store, testing
iPhone Showing High Wi-Fi Usage Rates in the USA and UK
Mobile advertising agency, AdMob has highlighted growing Wi-Fi usage in the US and the UK in its November Metrics Report. Worldwide iphone requests grew 52 percent month over month to 359 million in November, giving the iphone 6.3 percent of total requests. In the US the iphone is now the top device with 9.9 percent of requests. more
Related Tags: android, wi-fi, t-mobile, nokia, smartphone, ipod, smartphones, blackberry, sony, playstation, 3, blackberry-bold, operating-system, USA