Articles tagged with: Idea Cellular and Danger

India's Idea Cellular - Pressure in Many Markets as Churn Balloons

Net additions at India's fifth largest mobile player, IDEA Cellular, declined in Q2 09 compared to the first three months of the year by more than 17%, despite the launch of two new circles. Services got under way in Orissa in April and then in Tamil Nadu in May, bringing the total coverage to 15 of India's 23 telecoms circles after launches in Mumbai and Bihar in the second half of last year. The two new operations contributed 0.22m new customers in the quarter, but a crash in net adds in Mumbai from 427k in Q1 09 to 189k in Q2 limited the overall increase in the four new circles to 1.00m, down from 1.02m three months ago. Yet IDEA's 11 established circles performed worse, with net additions off in all but two circles, and by 21% in aggregate.  more

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