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Articles tagged with: Google and Bskyb
Economic Downturn Creates Opportunities for Mobile Advertising
Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason. A report from the research firm notes that as consumers will be spending more time at home, and looking for free and inexpensive entertainment and information, advertisers will require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. more
Related Tags: 3g, sim, eu, ict, personal, mobile-advertising, mobile-content, display, 3g-network
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