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Articles tagged with: Gfk and Mobile Advertising
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
A survey commissioned by mobile social networking provider, Brightkite has found that 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone users, the recall rate jumped to 59%. more
Related Tags: brightkite, gfk-technology, iphone, mobile-internet, USA
Third of iPhone Owners Used a Location Based Service in Q4 2008
US based mobile social network site, Limbo and gfk Technology have published a Mobile Advertising Report (MAR), which reveals that iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web and more than three times as likely to use a location-based service (LBS) or a location-based social network. more
Related Tags: iphone, sms, mobile-data, lbs, gfk-technology, seven, USA
More Than 100 Million Americans Viewed Mobile Ads in Q3 2008
A report from gfk, and commissioned by mobile social network website, Limbo says that mobile advertising awareness grew 33 percent in nine months against a backdrop of six percent growth in cell phone usage. This suggests an increased allocation of advertising dollars to mobile formats through the first nine months of the year. more
Related Tags: text-messaging, text-messages, USA
US Mobile Advertising Experiences 13 Percent Quarterly Growth
A new report has found that the vast majority of Indian mobile phone users have received adverts on their handsets. The report, commissioned by US mobile social website, Limbo and gfk Technology also found that 51% of Brits and 37% of Americans have also reported mobile adverts on their handsets. more
Related Tags: sms, text-messaging, gfk-technology, mobile-internet, 3, text-message, India
Third of under 35 year olds receptive to idea of ad-sponsored mobile content
A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts. more
Related Tags: google, mobile-tv, mms, blyk, mobile-content, UK