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Articles tagged with: Gfk

MP3 Players less Popular than FM Radios for African Mobile Phones

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Related Tags: gps


Smartphones sales still booming in Italy

2007 was an outstanding year for the Italian Smartphones market (+80% in volume vs. 2006, 287.000 units sold). gfk figures show that despite a decrease in the average retail price (-15% vs. December 2006), value turnover reached €134 million in 2007 (+57% 2007 vs. 2006).  more

Related Tags: mts, smartphones, umts, Italy


MP3 player segment still second largest in CE market

With the increase in mobile phones with built-in music players, it is interesting to see that according to a gfk study, MP3/4 Players remain the second largest product group within the UK Consumer Electronics (CE) market, despite an 8% decline in value (Y/E September 2007) to £657 million. 8.5 million MP3/4 players were sold in the Y/E September 2007 - a 6% increase on the previous year.  more

Related Tags: flash-memory, memory, flash, UK


Brits Think the iPhone is "Too Expensive"

New research from gfk NOP shows that UK consumers perceive the iPhone as being too expensive to tempt a purchase. The research, which polled 500 people across the UK, suggest that, despite the 'Apple cult' fans, who were prepared to queue overnight to be the first to buy the iPhone, uptake in the wider public will be limited. Of those surveyed, a huge 72% said that they would not buy one, due to the price.  more

Related Tags: apple-iphone, UK


Users Fed up with Marketing Spam from Mobile Service Providers

Results of a gfk NOP survey commissioned by Pontis, a provider of Marketing Delivery Platforms, amongst 752 mobile phone users in the UK reveals a deep dissatisfaction amongst the public with the way that mobile service providers are currently marketing their voice and data services. 70% of mobile phone users consider the marketing offers they receive not to be relevant to them and 64% of these confess to being annoyed by them. Just 11% of those surveyed had ever purchased an item, or signed up for a special promotion or bundle as a result of an online promotion or offer from their mobile service provider. more

Related Tags: teenagers


Turkey Reports 4.3 Million Handsets Sold up to June 2007

A total of 4.3 million mobile phones were sold in Turkey in the first five months of this year reports the Turkish Daily News, citing a report by gfk Turkiye. Nokia is still the number one vendor with a market share in excess of 50%, and Sony Ericsson is ranked at third place. The newspaper notes that South Korean vendors are in second place, but doesn't confirm how that share is broken down. Motorola has slumped from approximately 10% to just 1.3% this year. more

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Mobile Phone More Important Than Watches, Cars and Television"

A look into Austria's pockets shows that the mobile phone is an indispensable everyday companion. 89% of Austrians always have their mobile with them when they leave home - more often than they bring along their bank card, driver's license or schedule book. Austrians need their mobile phone more than their car, television or watch. Being reachable and security are the most important reasons for owning a mobile phone. At the same time, cost-consciousness is on the rise: 43% of mobile phone users regularly seek information on the newest tariff options - nearly twice as many as the year before. more

Related Tags: telekom-austria


Pan Asian Mobile Phone and Digital Imaging Report

gfk Asia has released its 2006 Pan Asian Mobile Phone and Digital Imaging Summary, showing that mobile phone sales grew 38% in volume across the region throughout the year, as the market research firm had forecasted. more

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Business Users Dominate 3G Card Sales - report

2006 has seen an explosion of sales of equipment allowing Nomadic wireless data usage by consumers, according to figures released today by leading market research firm gfk. Sales of equipment for nomadic usage within the UK, allowing Internet access from Wi-Fi hotspot to hotspot are booming. Wireless Routers saw a 108% increase in the first quarter of 2006 compared to the same period in 2005. In total, 380,000 units were sold, worth US$45 million. Similarly, sales of Wireless Network Interface Cards increased by 87% to 525,000 units, worth US$24 million, in the same periods. more

Related Tags: hotspot


Motorola outstrips Samsung in Vietnam

Nokia still dominates with 50% of the Vietnamese market share, a drop of 2% over February 2006. While Samsung and Sony Ericsson lost 1% of the market share each, falling to 18% and 3% respectively, Motorola gained 4% to end at 22%. The company held only 10.85 of the market last year and only 1.8% in 2004, ranking sixth in Vietnam after Nokia, Samsung, Sony Ericsson, Siemens, and LG. more

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