Articles tagged with: Gfk Technology and Iphone

Mobile Advertising Growth Fueled by New Ad Formats on Smartphones

A survey commissioned by mobile social networking provider, Brightkite has found that 38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone users, the recall rate jumped to 59%.  more

Related Tags: brightkite, mobile-advertising, mobile-internet, gfk, USA

Third of iPhone Owners Used a Location Based Service in Q4 2008

US based mobile social network site, Limbo and GfK Technology have published a Mobile Advertising Report (MAR), which reveals that iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web and more than three times as likely to use a location-based service (LBS) or a location-based social network.  more

Related Tags: sms, mobile-data, lbs, mobile-advertising, seven, gfk, USA