Articles tagged with: Frost & Sullivan and Virgin Mobile

New Content Drives the U.S. Premium Mobile Market

The U.S. premium mobile content markets continue to exhibit strong growth, allowing mobile operators to increase data revenues and counter the effects of decreasing voice revenues. While high-speed networks, capable devices, participation of large media organizations in the mobile ecosystem, effective marketing, and promotions are some factors driving service uptake, the challenge is to bundle multiple content categories to present a unified client experience. more

Related Tags: analytics, mvno, mobile-video