Articles tagged with: Frost & Sullivan and Mvno

New Content Drives the U.S. Premium Mobile Market

The U.S. premium mobile content markets continue to exhibit strong growth, allowing mobile operators to increase data revenues and counter the effects of decreasing voice revenues. While high-speed networks, capable devices, participation of large media organizations in the mobile ecosystem, effective marketing, and promotions are some factors driving service uptake, the challenge is to bundle multiple content categories to present a unified client experience. more

Related Tags: analytics, virgin-mobile, mobile-video

MVNO - Driving growth in the wireless services industry

After gaining immense popularity in Europe, the Mobile Virtual Network Operator (MVNO) model, is all set to storm the United States' wireless environment. With Mobile Network Operators (MNO) facing optimum penetration levels and saturation in the voice services, MVNOs are proving to be a viable alliance for offering differentiated value-added services, garnering new customers and driving incremental revenues. The MVNOs benefit from low cost entry into the wireless spectrum and extended their established brand equity to a whole new area of services. more

Related Tags: instant-messaging, storm