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Articles tagged with: Feature Phones and Usa
Smartphones to Account for 54% of Asia-Pacific Device Sales by 2015
Growth in the Asia-Pacific smartphone market is expected to skyrocket in the coming years and by 2015, Frost & Sullivan forecasts that 54 percent of all devices sold in the region will be smartphones, up from only five percent in 2009. more
Related Tags: smartphones, 2g
European mobile ad network fill rates perform significantly better than those in the USA
The Smaato Metrics for June show further significant increases by Android in global click through rates (CTR) for mobile adverts, while leaders Symbian and Feature Phones both suffer a dip in CTR Index. Smaato serves over 8 million ad requests in its network of more than 6,000 registered mobile publishers and over 40 mobile ad networks. more
Related Tags: mobile-advertising, smaato, os, africa, ios, europe, apple-ios
Symbian Handsets Generate Higher Advert Click-Rates than Apple's iPhone
Mobile advertising optimiser, Smaato says that its internal metic's show that Symbian and Feature Phones have bucked the global drop in advert click-through rates, both registering growth. In the US, Smaato's metrics reveal that Symbian dominates the region in terms of CTR's, 2.7x higher than it's closest rival, Apple's iPhone. The data acts as further proof that there's more to mobile advertising than the iPhone, even in its largest market, the USA. more
Related Tags: mobile-advertising, symbian, android, smaato, os, europe, mobile-web
Android Suffers Drop in Mobile Advertising Index but outshines in SE-Asia
Mobile adverts served to Android smartphones have been enjoying huge success in terms of click-through rates in South East Asia. But on the global front, it has dropped by around 50% and into fifth place, with Symbian retaining top spot and Feature Phone handsets, the only handset OS to make consistent gains over the last four months, claiming second space, reports mobile advertising vendor, Smaato. more
Related Tags: mobile-advertising, symbian, android, smaato, os, windows-phone, globe
Mobile Phone Prices Continue to Fall, Even as High-End Features Rise
According to The NPD Group, buy-one-get-one (BOGO) offers and other price reductions on smartphones led to a 3 percent decline in average prices in the third quarter (Q3) of 2009. The overall average purchase price for mobile phones in the USA fell to US$85, which is down from US$88 in Q3 2008. Smartphone unit share held steady against feature phones; 28 percent of handset sales were smartphones last quarter. more
Related Tags: smartphone,
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