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Articles tagged with: Driving and Mobile Advertising
Mobile Messaging Revenues to Defy Economic Downturn
..zed network assets will be instrumental in driving more messaging revenue. By offering value added enhancements to messaging that are already proving to be effective in the online community, such as automated replies and out-of-office, service more
Related Tags: sim-card, mms, mobile-messaging, sms, social-networking, roaming, arpu, twitter, ict, edge, acision, outsourcing, mobile-broadband, personal, dongles, text-messages, 3, backhaul, smart, billing, opex, laptop, africa, global-mobile, globe
Growing demand for location-based services in advanced mobile markets
..on are likely to focus on adding new subscribers and driving data traffic with basic mobile data services. Although he explains, "given the huge popularity of peer-to-peer and personalized SMS, personalized push-based content by location informa more
Related Tags: sms, mobile-data, wimax, roaming, privacy, gps, hspa, mobile-broadband, lbs, cagr, Japan
Strategy Analytics 2009 Wireless Trends Outlook
..i-Fi/cellular handsets, femtocells and HSPA upgrades represent new platforms for driving down costs, there is a more significant issue of how operators will manage capacity enhancements, backhaul costs and subsidy strategies," says Phil Kendall more
Related Tags: wi-fi, analytics, smartphones, boost-mobile, strategy-analytics, hspa, backhaul, femtocells, andrew, flash, music, dual-mode
3G to Triple Mobile Advertising in Australia This Year
.. SMS/MMS broadcast and response campaigns, is driving further take-up and experimentation. "2007 marked a watershed year in mobile advertising with the medium achieving a successful proof-of-concept stage. Indeed, advertisers which have a more
Related Tags: asia-pacific, mms, mobile-data, hutchison, display, insurance, Australia
Piracy Affecting Indian Ringtone Market
..gtone market is being offset by the continued success of ringback tones which is driving India's mobile entertainment market, and will generate US$120.4 million in 2008 and US$440.5 million in 2013. AFME is also very dependent on the launch of more
Related Tags: mobile-games, ringback-tones, mobile-entertainment-forum, mobile-content, mef, piracy, India
Mobile Web 2.0 Revenues to Reach $22.4bn by 2013
.. fundamental shift in Internet usage patterns is shaping Mobile Web development, driving subscriber adoption and forcing structural changes within the industry. At the core of this evolution is the user as a creator and consumer of content (i.e more
Related Tags: juniper-research, social-networking, privacy, lbs, mobile-search, mobile-im, mobile-web
Mobile Marketing Assoc Publishes Advertising Guidelines
..to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs," said Laura Marriott, President, Mobile Marketing Association. The guidelines provide improved formats around more
Related Tags: asia-pacific, mms, verizon, mma, mobile-marketing-association, dotmobi, global-mobile, mobile-web
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