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Articles tagged with: Crm and Virgin Mobile
Virgin Mobile Switches to Open-Source Database for SMS Management
The UK based MVNO, Virgin Mobile has switched its back-end SMS database to the open-source MySQL database platform. The company says that over 500 gigabytes are contained in MySQL data tables which manage the operators SMS platform - and is subject to thousands of queries per second. This solution handles the processing of Virgin Mobile's SMS messaging -- where each individual text message can generate over a hundred database queries on average (analysis, processing the response, and annual statistics). more
Virgin Mobile Seeks to Predict Churners
The UK arm of Virgin Mobile has ordered predictive analytics software to drive marketing campaign optimization and reduce customer churn. more
Related Tags: analytics