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Articles tagged with: Crm and Oracle
Marketing IT Systems Holding Back Network Customer Care Goals
Customer-centric marketing is increasingly perceived as the Holy Grail for mobile telecoms operators in the 21st century. But generic customer relationship management (crm) systems, fragmented data and poor campaign monitoring and reporting systems are undermining the ability of mobile marketers to put subscribers at the heart of their marketing relationships. more
Oracle Adds BlackBerry Support
Oracle says that it has now added Siebel Wireless support to the BlackBerry handsets. Leveraging Oracle Siebel's multi-channel capabilities, users can push notifications or data to any user via the BlackBerry push-based email, voice and SMS text messaging channels. Furthermore, IT departments can take advantage of the BlackBerry Enterprise Server's over-the-air application management and deployment to help simplify integration and maintenance as mobile applications evolve. more
Related Tags: text-messaging