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Articles tagged with: Crm and Intel
Will LTE be to mobile operators what NGNs are to fixed?
Opinion by Steven Hartley, senior analyst at Ovum
With all the excitement surrounding LTE, it is easy to overlook how the
practicalities of migration will impact mobile operators. Migration to LTE will
need to be approached in the same way that fixed telcos have viewed
next-generation network (NGN) deployments - long term and holistically.
more
Related Tags: lte, ovum, backhaul, billing
Marketing IT Systems Holding Back Network Customer Care Goals
Customer-centric marketing is increasingly perceived as the Holy Grail for mobile telecoms operators in the 21st century. But generic customer relationship management (crm) systems, fragmented data and poor campaign monitoring and reporting systems are undermining the ability of mobile marketers to put subscribers at the heart of their marketing relationships. more