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Articles tagged with: Comscore and Rsa
Financial Sites Popular Among Older European Mobile Web Users
comscore has reported that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. more
Related Tags: ericsson, ovi, apple, motorola, eu, samsung, social-networking, lg, blackberry, mobile-internet, teenagers, oem, weather
Light PC Users Are 30% More Likely than Heavy Users to Use Mobile Internet
People who are not glued to their computer all day long are more likely to use their mobile phone to access the internet, claims a study from comscore. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007. more
Related Tags: rcom, mobile-internet, USA
SMS Based Adverts for Food and Fashion Increase
comscore reports that the mobile marketing landscape in Europe is evolving as fewer consumers say they are receiving advertisements for mobile products and services while more receive adverts for consumer goods such as food, fashion, restaurants, travel and financial services. Over the past year, the number of people receiving SMS adverts for mobile products and services fell nine percent in Europe, while the number receiving offers for non-mobile consumer goods and services climbed 15 percent. more