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Articles tagged with: Comscore and Iphone
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: mobile-advertising, admob, rim, app-store, mobile-commerce
Mobile E-Mail Tops British iPhone Usage
According to a report from mobile usage analysts, comscore, three-quarters of British iPhone owners use mobile e-mail, making it the most popular type of mobile content consumed on the device. more
Related Tags: nokia, social-networking, smartphone, tim, ovi, mobile-games, app-store, mobile-content, UK
Flagship Phones are Driving Sales on Network Operator Websites
Industry analytics firm, comscore has published data from its monthly wireless e-commerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites. more
Related Tags: t-mobile, mobile-data, analytics, samsung, motorola, apple, verizon-wireless, verizon, iden, vas, lg, htc, blackberry, sprint, USA
Mobile Internet Becoming A Daily Activity For Many
Analytics firm, comscore has reported that the number of people in the USA using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. more
Related Tags: sms, social-networking, analytics, smartphone, samsung, smartphones, lg, mobile-internet
Smartphones Provide Extra Mana for Mobile Games Industry
comscore reports that the number of people downloading a mobile game grew 17 percent from November 2007 to November 2008, when 8.5 million people, or 3.8 percent of mobile subscribers, downloaded a game to their mobile device. more
Related Tags: sms, social-networking, smartphone, smartphones, blackberry, ringtone, mobile-content
Lower Income Customers Turning to the iPhone as an Internet Device
comscore has published a report on the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. more
Related Tags: smartphone, smartphones, mobile-music, seven, weather, mobile-content, USA