|
|
Articles tagged with: Comscore
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, mobile-advertising, admob, rim, app-store, mobile-commerce
Financial Sites Popular Among Older European Mobile Web Users
comscore has reported that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. more
Related Tags: ericsson, ovi, apple, rsa, motorola, eu, samsung, social-networking, lg, blackberry, mobile-internet, teenagers, oem, weather
Mobile Broadband Subscriber Growth Decelerates in Q4 2008
comscore has published the results of a study of U.S. Internet usage via mobile PC data cards, which showed that the subscriber base - which previously had been growing strongly - began to decelerate noticeably in Q4 2008. more
Related Tags: tim, ovi, verizon, iden, mobile-broadband, USA
Mobile E-Mail Tops British iPhone Usage
According to a report from mobile usage analysts, comscore, three-quarters of British iPhone owners use mobile e-mail, making it the most popular type of mobile content consumed on the device. more
Related Tags: nokia, iphone, social-networking, smartphone, tim, ovi, mobile-games, app-store, mobile-content, UK
Flagship Phones are Driving Sales on Network Operator Websites
Industry analytics firm, comscore has published data from its monthly wireless e-commerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites. more
Related Tags: t-mobile, iphone, mobile-data, analytics, samsung, motorola, apple, verizon-wireless, verizon, iden, vas, lg, htc, blackberry, sprint, USA
Mobile Internet Becoming A Daily Activity For Many
Analytics firm, comscore has reported that the number of people in the USA using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. more
Related Tags: iphone, sms, social-networking, analytics, smartphone, samsung, smartphones, lg, mobile-internet
Light PC Users Are 30% More Likely than Heavy Users to Use Mobile Internet
People who are not glued to their computer all day long are more likely to use their mobile phone to access the internet, claims a study from comscore. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007. more
Related Tags: rsa, rcom, mobile-internet, USA
Smartphones Provide Extra Mana for Mobile Games Industry
comscore reports that the number of people downloading a mobile game grew 17 percent from November 2007 to November 2008, when 8.5 million people, or 3.8 percent of mobile subscribers, downloaded a game to their mobile device. more
Related Tags: iphone, sms, social-networking, smartphone, smartphones, blackberry, ringtone, mobile-content
Mobile Social Networking Driving Growth of the Mobile Internet in Europe
comscore reports that social networking is drawing new users into the mobile Web. In November, 34 percent of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content. more
Related Tags: sms, social-networking, mobile-internet, Germany
Mobile Messaging Revenues to Defy Economic Downturn
Mobile messaging vendor, Airwide Solutions has published the results of an independent study on the use of mobile messaging across the UK, France, Germany, Italy and Spain. The results prove that despite warnings of turmoil throughout the global economy, growth in mobile messaging shows no signs of slowing. more
Related Tags: mms, mobile-messaging, sms, eu, spam, text-messages, UK