Articles tagged with: Celltick and Movistar

Telefonica Testing "Idle Screen" Mobile Advertising

Telefonica's Argentinean mobile network has announced the launch of an "idle screen" marketing service which is operated by celltick's LiveScreen Media platform. LiveScreen Media broadcasts news and information teasers as well as advertising messages, directly to the mobile phone's idle-screens, creating a network of personal billboards. Revenue from the service is generated from content downloads, subscription services and advertising fees.  more

Related Tags: telefonica, Argentina