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Articles tagged with: Celltick and Arpu
Azercell Expands LiveScreen Media Service
Azerbaijan based mobile network, Azercell Telekom is to expand its celltick-operated idle screen broadcast channel to its entire customer base. The service, called "Simurq' which is powered by celltick's LiveScreen Media platform was originally launched to a limited audience of 300,000. Based on the ARPU figures, Azercell has nominated celltick to manage the service for the entire user base in cooperation with Unimark, a content aggregator in Azerbaijan. more
Related Tags: sim, edge, personal, telekom, Azerbaijan
Response-Based Segmentation proves its worth on the idle screen
celltick has published the results from the first implementation of the new Response-Based Segmentation (RBS) feature for its LiveScreen Media platform. The segmentation process tracks user interaction with content displayed on the idle screen and automatically creates a profile which allows celltick to target users according to their areas of interest and demographic characteristics. more
Celltick to manage Dialog's "Idle Screen" Advertising Platform
Sri Lankan operator, Dialog has appointed celltick to manage its interactive mobile media service Zero77 LIVE. Under the agreement, celltick will be responsible for raising revenues for Dialog by managing all aspects of the service including editorial content, programming, content alliances and advertising sales. more
Related Tags: Sri Lanka