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Articles tagged with: Celltick
Telefonica Testing "Idle Screen" Mobile Advertising
Telefonica's Argentinean mobile network has announced the launch of an "idle screen" marketing service which is operated by celltick's LiveScreen Media platform. LiveScreen Media broadcasts news and information teasers as well as advertising messages, directly to the mobile phone's idle-screens, creating a network of personal billboards. Revenue from the service is generated from content downloads, subscription services and advertising fees. more
Related Tags: movistar, telefonica, Argentina
Azercell Expands LiveScreen Media Service
Azerbaijan based mobile network, Azercell Telekom is to expand its celltick-operated idle screen broadcast channel to its entire customer base. The service, called "Simurq' which is powered by celltick's LiveScreen Media platform was originally launched to a limited audience of 300,000. Based on the ARPU figures, Azercell has nominated celltick to manage the service for the entire user base in cooperation with Unimark, a content aggregator in Azerbaijan. more
Related Tags: sim, arpu, edge, personal, telekom, Azerbaijan
Response-Based Segmentation proves its worth on the idle screen
celltick has published the results from the first implementation of the new Response-Based Segmentation (RBS) feature for its LiveScreen Media platform. The segmentation process tracks user interaction with content displayed on the idle screen and automatically creates a profile which allows celltick to target users according to their areas of interest and demographic characteristics. more
Related Tags: arpu, rsa, Brazil
Celltick to manage Dialog's "Idle Screen" Advertising Platform
Sri Lankan operator, Dialog has appointed celltick to manage its interactive mobile media service Zero77 LIVE. Under the agreement, celltick will be responsible for raising revenues for Dialog by managing all aspects of the service including editorial content, programming, content alliances and advertising sales. more
Thailand Based Mobile Marketing Service Achieves 12 Million Users
Thailand's AIS has announced that its interactive content and mobile marketing service mLIVE! has achieved 50 per cent penetration of its subscriber base. Since the service was launched two years ago by AIS in partnership with celltick, it has proven to be a highly successful value-added service for the operator. more
Related Tags: sim-card, ais, mobile-advertising, wap, Thailand
Passive Handset Screen to Sell Mobile Content
Azercell, Azerbaijan's biggest mobile operator has launched 'Simurq', a new way for subscribers to discover and buy mobile content. Simurq - which is Russian for 'Phoenix' uses the idle screen of the mobile phone and is powered by celltick's LiveScreen Media. more
Related Tags: teliasonera, mobile-advertising, turkcell, sharp, weather
Expanding Passive Screen Content in Thailand
Thailand's AIS is expanding it's mobile content service, mLIVE! from the current 1 million users to 8 million subscribers by the end of this year. mLIVE! is based on celltick's interactive broadcast technology uniquely able to communicate with millions of users in real time. The new agreement with celltick Technologies includes expansion of the existing LiveScreen Media platform and Content Management Services. more
Related Tags: ais
Russia's MTS Sees New Services Generating More Revenue In '05
MOSCOW -(Dow Jones)- Russia's largest cellular operator OAO Mobile TeleSystems (MBT) Wednesday said it expects value-added services to account for a larger percentage of average revenue per user, or ARPU, this year as it rolls out several new products. more
Related Tags: nec, mobile-telesystems
Cell Broadcast employed in Russia for news alerts
Powered by celltick's LiveScreen technology, the Russian GSM operator, VimpelCom has launched its "Chameleon" service, which broadcasts live content directly to the phone screens of millions of subscribers. more
Related Tags: weather, sony-music
Indian network launches m-advertising service
India's Hutchison-Essar affiliated companies have launched "HutchAlive", the world's first personalized, interactive broadcast service simultaneously across Mumbai, Delhi, Kolkata, Chennai, Gujarat, AndhraPradesh and Karnataka. more
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